ROX Motors Abu Dhabi Production Targets 300,000 Vehicles

ROX Motors Begins Local Vehicle Production in Abu Dhabi

ROX Motors Abu Dhabi production has begun following the completion of the company’s Advanced AI Manufacturing Centre in Abu Dhabi, United Arab Emirates. On September 3, ROX Motors announced that the first ROX ADAMAS vehicles had rolled off the production line carrying the “Made in the Emirates” mark. The start of manufacturing establishes a local production base for the company while supporting its broader plans for operations in the UAE. The development also marks a step toward expanding vehicle assembly, testing and related industrial capabilities within Abu Dhabi’s manufacturing ecosystem.

New Facility Targets 20,000 Vehicles in 2027

The 10,000-square-metre facility is located within the KEZAD Group industrial ecosystem in Abu Dhabi and is expected to produce 20,000 vehicles in 2027. The site is designed to support more than basic vehicle assembly, with capabilities covering the assembly of more than 80 types of vehicle components. Its production process includes complete vehicle assembly, calibration, testing and final inspections before vehicles are delivered. This integrated setup gives the facility responsibility across multiple stages of production and establishes the infrastructure needed to support the company’s planned manufacturing growth in the United Arab Emirates.

Production Capacity Could Reach 300,000 Vehicles

The company plans to increase annual production capacity substantially after the initial 2027 target, with a goal of reaching 300,000 vehicles by 2030. The planned expansion indicates that the Abu Dhabi operation is intended to develop beyond an initial localized manufacturing base into a larger-scale production platform. Achieving that target would require the facility and its supporting industrial network to accommodate significantly greater production volumes than the 20,000 vehicles planned for 2027. The stated production roadmap therefore connects the new facility’s initial operations with a longer-term manufacturing expansion strategy in the UAE.

Facility Supports Supply Chain and Technology Localization

The new manufacturing center builds on the partnership between ROX Motors and the Abu Dhabi Investment Office, supporting plans to localize the company’s supply chain, technology and design operations in the United Arab Emirates. The facility is also supported by the Ministry of Industry and Advanced Technology through the “Make it in the Emirates” initiative. This support connects the manufacturing project with broader industrial development objectives while providing a framework for increasing local participation across production and related operations. The initiative also reinforces the company’s stated intention to develop its activities within the UAE.

Abu Dhabi Industrial Strategy Provides Wider Support

The production project aligns with the National Strategy for Industry and Advanced Technology, known as “Operation 300Bn,” which provides the broader strategic context for industrial development in the United Arab Emirates. The facility’s location within the KEZAD Group industrial ecosystem places the manufacturing operation within an established industrial environment in Abu Dhabi. Together, the government support, industrial location and company plans create a framework for expanding localized manufacturing capabilities. The first ADAMAS vehicles carrying the “Made in the Emirates” mark represent the initial production outcome of this broader effort to establish vehicle manufacturing operations locally.

Industry Impact & Outlook

The Abu Dhabi production launch could strengthen the United Arab Emirates’ position in localized vehicle manufacturing while giving ROX Motors a foundation for expanding production, supply-chain activity, technology and design operations in the region. The planned increase from 20,000 vehicles in 2027 to 300,000 vehicles by 2030 makes the scale-up of manufacturing capacity a key next step, with the company’s ability to develop supporting operations becoming increasingly important. For Abu Dhabi’s industrial ecosystem, the project also demonstrates how government-backed initiatives and industrial infrastructure can support new automotive manufacturing activity. The significance will depend on how effectively the facility progresses from initial production to its stated long-term capacity.

Frequently Asked Questions

What is ROX Motors’ new Abu Dhabi manufacturing facility designed to produce?
The Abu Dhabi facility is designed for complete vehicle assembly, calibration, testing and final inspections, with capacity to assemble more than 80 types of vehicle components. It has started local production of ROX ADAMAS vehicles carrying the “Made in the Emirates” mark. The 10,000-square-metre facility is expected to produce 20,000 vehicles in 2027, while the company plans to increase annual production to 300,000 vehicles by 2030. The project also supports localization of supply chain, technology and design operations within the United Arab Emirates.