Rivian East Coast Headquarters Opens in Atlanta to Support Georgia EV Plant

Rivian officially inaugurated its East Coast headquarters on August 5 with a grand-opening ceremony in Atlanta, Georgia. The event brought together city and state officials to celebrate the opening of the new office, which occupies the lobby and top floor of Portman Holdings' Junction Krog District building located at 667 Auburn Ave NE. The milestone strengthens the automaker's operational footprint in the southeastern United States as it advances its long-term electric vehicle manufacturing strategy.

The company originally announced plans for the Atlanta headquarters in July 2025 before launching Rivian Commons, a public ground-floor community space, in October of the same year. The formal headquarters opening follows continued progress on construction of Rivian's new electric vehicle manufacturing facility located approximately an hour east in Rutledge. The Atlanta office is expected to coordinate key business and operational activities associated with the expanding production network in Georgia.

The headquarters will function as the primary oversight center for the Georgia manufacturing plant, where Rivian intends to produce the R2 SUV, the R3 crossover and the high-performance R3X variant. Production from the facility is also expected to support the planned deployment of up to 50,000 R2-based robotaxis for Uber's future autonomous mobility fleet, making the plant a significant component of Rivian's broader manufacturing and mobility roadmap.

During the opening ceremony, Tony Sanger, Rivian's vice president of production facilities, confirmed in remarks to local WSB-TV that vehicle production at the Georgia plant is scheduled to begin by the end of 2028. He added that customer deliveries will commence as quickly as possible once manufacturing operations are underway, reinforcing the company's previously announced production timeline and expansion strategy.

Frequently Asked Questions

Why did Rivian open an East Coast headquarters in Atlanta?
Rivian opened its East Coast headquarters in Atlanta to oversee operations supporting its expanding manufacturing presence in Georgia. The office will coordinate activities related to the company's new EV production facility, where the R2 SUV, R3 crossover and R3X performance model are planned for production. The location also supports Rivian's long-term manufacturing growth and preparations for supplying vehicles, including robotaxis, while strengthening its presence across the southeastern United States.