- Range Rover SV Ultra debuts as India's flagship luxury SUV.
- Electric flagship variant will expand the premium lineup later.
JLR India has expanded its luxury SUV portfolio with the introduction of the Range Rover SV Ultra in India. Priced from Rs 3.8 crore (ex-showroom, New Delhi), the new model becomes the flagship variant in the Range Rover lineup. It is powered by a 395kW petrol mild-hybrid V8 engine, while the company has confirmed that a fully electric version will be added to the range later this year, broadening customer choice in the premium luxury SUV segment.
Range Rover SV Ultra Introduces Exclusive Design Enhancements
The flagship SUV receives several exclusive styling upgrades that distinguish it from other Range Rover variants. Its exterior features a Titan Silver finish developed with aluminium flake pigment technology, complemented by Satin Platinum Atlas and Silver Chrome detailing. The vehicle also rides on 23-inch alloy wheels with Satin Platinum inserts. Inside, occupants are welcomed by a leather-free Orchid White and Cinder Grey Ultrafabrics cabin, laser-crafted seat upholstery, rattan palm veneer trim, and ceramic accents that reinforce the vehicle's premium positioning.
"Range Rover SV Ultra represents the pinnacle of Range Rover luxury that combines the most exclusive design details with breakthrough innovation," said Rajan Amba, Managing Director, JLR India.
Electrostatic Audio Technology Debuts in a Production Vehicle
A major highlight of the new flagship is the introduction of the SV Electrostatic Sound system, which JLR describes as the first use of electrostatic audio technology in a production vehicle. The system integrates 21 thin-film electrostatic transducers into the headrests, seatbacks and headlining, supported by five bass speakers to create an immersive listening environment. It also operates alongside the Body and Soul Seats and Sensory Floor system, offering six wellness programmes designed to support relaxation and improve concentration.
Electrostatic Speaker System Features
- 21 thin-film electrostatic transducers integrated throughout the cabin
- Five dedicated bass speakers for enhanced sound performance
- Compatible with Body and Soul Seats and Sensory Floor system
- Six wellness programmes focused on relaxation and concentration
- Designed to reduce power consumption and component mass
Range Rover SV Ultra Technical Highlights
The following table outlines the key specifications and technologies introduced with the new flagship luxury SUV.
Range Rover SV Ultra Key Specifications
| Feature | Details |
|---|---|
| Starting Price | Rs 3.8 crore (ex-showroom, New Delhi) |
| Powertrain | 395kW Petrol Mild-Hybrid V8 |
| Electric Version | Scheduled later this year |
| Audio System | SV Electrostatic Sound with 21 transducers and five bass speakers |
| Interior | Ultrafabrics upholstery, ceramic detailing, rattan palm veneer |
Efficient Audio Technology with Sustainable Materials
According to JLR India, the electrostatic speaker technology responds faster than conventional speaker systems while requiring up to 90% less power and mass. The company also states that the speakers are produced without rare earth elements and are manufactured using fully upcycled and recyclable materials by mass. These developments combine advanced in-cabin technology with a stronger emphasis on efficiency and sustainability, reinforcing the flagship model's focus on innovation alongside luxury.
Frequently Asked Questions
What makes the Range Rover SV Ultra different from other Range Rover models?
The Range Rover SV Ultra becomes the flagship model in the lineup by combining exclusive exterior styling, a premium leather-free interior, a 395kW petrol mild-hybrid V8 powertrain, and the debut of the SV Electrostatic Sound system. It also introduces advanced wellness technologies such as the Body and Soul Seats and Sensory Floor system, while a fully electric version is planned to join the lineup later this year, further expanding the flagship range.
What is the SV Electrostatic Sound system in the Range Rover SV Ultra?
The SV Electrostatic Sound system is described by JLR as the first production-vehicle application of electrostatic audio technology. It uses 21 thin-film electrostatic transducers integrated throughout the cabin together with five bass speakers to deliver immersive sound. The technology is designed to respond faster than conventional speakers while using up to 90% less power and mass and incorporates fully upcycled and recyclable materials without rare earth elements.
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