Proton October Sales Reach 21,624, Exports Set Record

Proton recorded group sales of 21,624 vehicles in October 2026, taking its cumulative sales for January–October to 182,510 units, representing a 40.5% increase year over year. Announced on November 3, 2026, the results also highlighted the company's position in the Malaysian automotive market. Proton estimated its market share at 30.6% for October and 27.1% for the first 10 months of the year, reflecting its continued sales performance across internal combustion engine (ICE) and electrified vehicle segments.

Among its ICE-powered models, the Saga remained a major contributor, recording 7,352 units in October. Its year-to-date sales reached 75,589 units, already surpassing its total volume for the whole of 2025. The S70 recorded 3,029 units during the month, while the 2027 S70 i-GT 1.5, reported separately, registered 2,338 units. Proton stated that the new variant moved ahead of competitors in the B-segment sedan category, while the standard S70 maintained its leading position in the C-segment sedan class. The X50 and X90 contributed another 1,925 and 478 units, respectively.

Proton's e.MAS lineup recorded combined sales of 3,763 units in October, bringing its cumulative January–October volume to 35,730 units. The e.MAS 5 accounted for 2,437 units, making it the largest contributor during the month. The e.MAS 7 PHEV registered 710 units, while the e.MAS 7 recorded 616 units. Proton also reported that its e.MAS brand captured a 33.2% share of Malaysia's xEV market, highlighting the lineup's contribution to the company's electrified vehicle business.

Export performance also reached a new milestone, with October shipments of Proton and Geely models totaling 2,610 units, establishing a new monthly export record for the group. Combined exports for the first 10 months of 2026 reached 9,980 units. Proton attributed the expansion to overseas orders for its own vehicles and demand for Geely models in international markets. Based on this momentum, the company expects combined exports to establish a new annual record in 2026, although the full-year outcome remains a target rather than a confirmed result.

Industry Impact & Outlook

Proton's October performance highlights the contribution of its established ICE models, expanding electrified vehicle portfolio, and growing international business to its overall sales. The Saga's cumulative volume exceeding its entire 2025 sales demonstrates the importance of its existing passenger car range, while the e.MAS lineup's 33.2% share of Malaysia's xEV market reflects its position in the country's electrified vehicle segment. Meanwhile, the new monthly export record indicates that overseas orders for Proton and Geely models are becoming an important part of the group's sales performance. Its expected annual export record in 2026 will depend on the continuation of this demand.

Frequently Asked Questions

1. How many vehicles did Proton sell in October 2026?
Proton recorded combined group sales of 21,624 vehicles in October 2026, taking its January–October sales total to 182,510 units. The cumulative figure represented 40.5% year-over-year growth. The company estimated its Malaysian market share at 30.6% for October and 27.1% for the first 10 months of 2026. The reported performance included sales from its ICE-powered vehicle range and its e.MAS electrified vehicle lineup.

2. Which Proton model recorded the highest sales in October 2026?
The Proton Saga was the highest-selling individual model among the reported ICE vehicles, recording 7,352 units in October 2026. Its cumulative sales for January–October reached 75,589 units, already exceeding its total sales for the whole of 2025. Other reported ICE model volumes included 3,029 units for the S70, 1,925 units for the X50, and 478 units for the X90. The 2027 S70 i-GT 1.5 was reported separately at 2,338 units.

3. How many e.MAS vehicles did Proton sell in October 2026?
Proton's e.MAS lineup recorded combined sales of 3,763 units in October 2026, bringing its cumulative January–October volume to 35,730 units. The e.MAS 5 contributed 2,437 units, followed by the e.MAS 7 PHEV with 710 units and the e.MAS 7 with 616 units. Proton also reported that the e.MAS brand accounted for 33.2% of Malaysia's xEV market, indicating its position in the country's electrified vehicle segment.

4. What was Proton's export performance in October 2026?
Proton and Geely models achieved combined export shipments of 2,610 units in October 2026, setting a new monthly export record for the group. Their cumulative exports for January–October reached 9,980 units. Proton attributed the increase to overseas orders for its own models and demand for Geely vehicles in international markets. The company expects combined exports to establish a new annual record in 2026, although this remains an expectation.

5. What market share did Proton achieve in Malaysia in October 2026?
Proton estimated its overall Malaysian automotive market share at 30.6% in October 2026 and 27.1% for the January–October period. Separately, its e.MAS brand accounted for 33.2% of Malaysia's xEV market. These figures represent two different market measurements: the overall share relates to Proton's group sales, while the xEV figure specifically reflects the brand's position in the electrified vehicle market. Both were reported as company estimates.