Proton July 2026 Sales Reach Second-Best Monthly Performance with Strong EV and Export Growth

Proton reported deliveries of 18,442 units across domestic, export, Proton e.MAS and smart brands during July 2026, marking its second-best monthly sales performance of the year. The result lifted cumulative deliveries for the January to July 2026 period to 118,788 units, representing a 38.7% increase compared with the corresponding period in 2025. The latest figures reflect sustained demand across the company's passenger vehicle portfolio together with continued momentum from its expanding electrified vehicle range and stronger overseas shipments.

Proton passenger vehicle lineup maintained solid sales momentum

The Proton Saga continued to lead the company's sales performance after recording 7,814 deliveries in July, bringing its cumulative total for the first seven months of 2026 to 52,189 units. The Proton S70 contributed 2,857 units during the month, increasing year-to-date deliveries to 15,689 units. Meanwhile, the Proton X50 remained the overall best-selling SUV in Malaysia, with 2,291 units delivered in July and cumulative sales reaching 17,636 units. The Proton X90 also strengthened its leadership in the seven-seater D-segment SUV category after recording 441 deliveries, its second-highest monthly performance of 2026.

Electrified models achieved record monthly performance

The Proton e.MAS lineup delivered its strongest monthly performance since launch as combined deliveries reached 3,888 units in July and accumulated to 21,808 units year-to-date. The Proton e.MAS 5 remained the country's best-selling electric vehicle with cumulative deliveries of 13,196 units. The Proton e.MAS 7 PHEV contributed 4,946 units while the Proton e.MAS 7 reached 3,666 units. All three electrified models are assembled at Proton's New Energy Vehicle plant in Tanjung Malim, where critical components including the Dedicated Hybrid Transmission and Electric Drive Unit are manufactured locally at the company's Advanced Powertrain Hub.

July 2026 Proton model sales summary

Exports reached the highest monthly level in over a decade

Beyond domestic demand, Proton also strengthened its international business by exporting 1,398 units during July 2026, representing the company's highest monthly export volume since March 2013. The improvement was primarily supported by rising regional demand and expanded production activities involving Proton-Geely collaborative models manufactured at the Tanjung Malim facility for selected overseas markets. The performance highlights the growing contribution of export operations alongside domestic sales and electrified vehicle production as Proton continues expanding its regional presence.

Frequently Asked Questions

How did Proton perform in July 2026?
Proton delivered 18,442 vehicles during July 2026, making it the company's second-best monthly sales result of the year. Year-to-date deliveries reached 118,788 units, representing a 38.7% increase compared with the January to July 2025 period. Strong performances from the Proton Saga, Proton S70, Proton X50, Proton e.MAS range and record export volumes contributed to the overall growth across domestic and international markets.

What drove Proton's July 2026 sales growth?
Growth was supported by sustained demand for core passenger vehicle models, record monthly sales from the Proton e.MAS electrified lineup and the strongest export performance since March 2013. The company's locally assembled electrified vehicles, together with increased production of Proton-Geely collaborative models for overseas markets, helped strengthen overall deliveries and reinforced Proton's position in both the Malaysian market and regional export business.