Pirelli Expands Rome Plant With EUR 1 Billion Investment

Pirelli Approves EUR 1 Billion Rome Plant Expansion

Pirelli Rome plant expansion will bring approximately EUR 1 billion of investment to the company’s facility in Rome, Georgia, USA. The Board of Directors approved the plan to increase annual production capacity to 6 million car tires by 2033, including Cyber Tyre technology. The project is also expected to create around 1,000 new jobs. The expansion is designed to support Pirelli Tyre S.p.A.’s growth in the High Value segment in the U.S. while strengthening its local-for-local manufacturing strategy.

Expansion Will Be Implemented in Two Phases

The expansion will be carried out in two phases beginning in 2027. During the first phase, annual tire production capacity at the Rome facility is planned to reach 3 million units in 2028. This initial increase establishes the first major step toward the longer-term capacity target and supports additional production capability for the U.S. market. The second phase will further expand the site and introduce a new manufacturing operation focused on higher-value products.

Automated Facility Will Add Premium Tire Capacity

The second phase will include a fully automated facility with annual capacity for an additional 3 million tires. The new capacity is intended for premium products, aligning the investment with Pirelli’s stated focus on the High Value segment. By combining expanded volume with automation and Cyber Tyre technology, the project will increase the plant’s role within the United States manufacturing footprint while maintaining the company’s stated focus on premium tire production.

Project Strengthens Pirelli’s Local-for-Local Strategy

The investment also reinforces Pirelli’s local-for-local strategy, which centers on serving regional demand through production located closer to the relevant market. For Pirelli, the Rome facility expansion will increase manufacturing capacity in the United States and provide additional production capability for products serving the local market. The planned job creation also represents a significant workforce expansion at the Georgia site as the project progresses through its two phases. This approach supports the company’s broader High Value growth strategy in the U.S.

Investment Will Not Change 2026 Targets

The company said the project will not affect its 2026 targets. Pirelli also expects its capex-to-revenue ratio for the 2027-2033 period to remain broadly in line with previous periods. This indicates that the investment plan is being incorporated into the company’s longer-term capital framework rather than presented as a change to its existing 2026 financial targets. The spending schedule is therefore linked to the phased expansion planned from 2027 onward, while the company maintains its previously stated financial framework.

Capacity Growth Extends Through 2033

The timing of the investment provides a defined progression from the first capacity increase in 2028 to the full 6 million-unit annual target in 2033. The first phase will establish 3 million units of annual capacity, while the second phase will add another 3 million tires through the fully automated premium-products facility. The two-stage approach connects near-term production expansion with the longer-term development of higher-value manufacturing capability at the Georgia plant and further supports Pirelli Tyre S.p.A.’s U.S. production footprint.

Industry Impact & Outlook

The investment will expand Pirelli’s manufacturing presence in the United States while increasing locally produced capacity for premium tires and Cyber Tyre-equipped products. The addition of 6 million units of annual capacity by 2033, together with around 1,000 expected new jobs, makes the Rome facility an important part of Pirelli’s planned High Value growth in the U.S. The next major milestone is the start of implementation in 2027, followed by the first-phase capacity target in 2028 and the planned completion of the broader expansion by 2033.

Frequently Asked Questions

What is Pirelli investing in its Rome, Georgia plant?
Pirelli is investing approximately EUR 1 billion to expand its Rome, Georgia facility, with the goal of increasing annual car tire production capacity to 6 million units by 2033. The project will be implemented in two phases beginning in 2027. The first phase is expected to raise annual capacity to 3 million tires in 2028, while the second phase will add a fully automated facility with another 3 million tires of annual capacity for premium products. The project is also expected to create around 1,000 new jobs.