- Pirelli partners with Univrses to integrate advanced 3DAI technology into Cyber Tyre systems for enhanced ADAS and autonomous driving capabilities.
- The collaboration also strengthens real-time road monitoring and infrastructure data collection, demonstrated through a pilot project in Italy.
Pirelli Tyre S.p.A. has entered into a strategic agreement with Univrses, a Stockholm-based company, to integrate advanced 3DAI technologies into its Cyber Tyre systems. As part of the collaboration, Pirelli has acquired a 30% stake in Univrses, with an option to expand its shareholding to a majority position in the future. This move reflects a strong commitment toward enhancing intelligent tyre systems and expanding capabilities in data-driven vehicle technologies.
Enhancing ADAS and Autonomous Driving Capabilities
The integration of Univrses’ 3DAI Engine into Pirelli’s Cyber Tyre platform is expected to significantly improve vehicle safety, performance, and data intelligence. The combined solution supports advanced driver assistance systems and autonomous driving by delivering precise and actionable data in real time. This includes insights that help vehicles better understand road conditions, positioning, and surroundings, ultimately improving decision-making and driving efficiency.
Cyber Tyre and 3DAI Technology Synergy
Pirelli’s Cyber Tyre system is designed to collect and process data from sensors embedded within tyres. This data is transmitted in real time to vehicle electronics and cloud platforms, enabling continuous monitoring of tyre and road conditions. Univrses’ 3DAI Engine complements this by providing advanced perception capabilities such as 3D positioning, 3D mapping, and spatial deep learning. The system utilizes sensor inputs, including on-board cameras, to digitally map city environments and roadside infrastructure.
Real-World Deployment in Italy
In 2025, Pirelli initiated a road monitoring project in Italy, specifically in the Puglia region, combining Cyber Tyre technology with Univrses’ 3DAI capabilities. This project demonstrates the practical application of the integrated system in real-world conditions, enabling improved road management and infrastructure analysis. The collaboration showcases how tyre-based data and AI-driven perception can work together to enhance mobility ecosystems and support smarter transportation networks.
Frequently Asked Questions
What is the significance of Pirelli integrating Univrses 3DAI into Cyber Tyre systems?
The integration enhances vehicle intelligence by combining tyre sensor data with advanced AI-based perception technologies, enabling improved safety, performance, and real-time decision-making for ADAS and autonomous systems. This collaboration allows vehicles to better interpret road conditions and surroundings using precise 3D mapping and positioning data. Additionally, it strengthens infrastructure monitoring capabilities, supporting smarter mobility solutions and enabling efficient road management through continuous data collection and analysis.
How does the Cyber Tyre system work with 3DAI technology?
The Cyber Tyre system collects real-time data from sensors embedded in tyres and transmits it to vehicle systems and cloud platforms for processing. When combined with 3DAI technology, this data is enhanced with 3D mapping, spatial learning, and environmental perception. The integrated system uses inputs from cameras and sensors to create a digital representation of roads and infrastructure, improving vehicle awareness and enabling advanced applications such as autonomous driving and predictive road maintenance.
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