Philippines Vehicle Sales July 2026 Decline 2.5% as xEVs Surge

Reported on August 26, 2026, Philippines Vehicle Sales July 2026 declined 2.5% year over year to 37,319 units, according to data from the Chamber of Automotive Manufacturers of the Philippines Inc. and the Truck Manufacturers Association. Passenger car sales fell 6.4% to 7,600 units, while commercial vehicle sales declined 1.5% to 29,719 units. Despite the broader contraction, electrified vehicle demand accelerated sharply during the month. The result highlights a widening contrast between overall vehicle demand and the rapid expansion of electrified powertrains in the Philippine automotive market.

July Vehicle Sales Decline Despite Strong Electrified Vehicle Growth

The July market performance showed that the overall sales decline was accompanied by a major shift in vehicle mix. Sales of electrified vehicles, including hybrids and plug-in models, surged 161.8% year over year to 7,086 units. Hybrid electric vehicles accounted for 2,964 units, battery electric vehicles reached 2,520 units, and plug-in hybrid electric vehicles totaled 1,602 units. According to the CAMPI president, increased xEV supply was a major factor supporting July demand, with electrified vehicles representing 29.5% of the total market during the month.

Electrified Vehicles Reach Record Share in July

The sharp increase in xEV sales indicates that electrification is becoming a more significant component of the vehicle market in the Philippines. HEVs remained the largest electrified category in July, but BEVs and PHEVs also contributed substantially to the increase. The combined 7,086-unit xEV result represents a significant expansion from the previous year and demonstrates how greater vehicle availability can influence consumer adoption. At the same time, the overall market contraction shows that stronger electrified vehicle demand has not yet fully offset weaker conventional vehicle sales.

Total Industry Sales Reach 2026 High

When estimated sales from automotive brands that are not CAMPI-TMA members are included, total industry sales reached 42,880 units in July. This represented the highest monthly industry total recorded during 2026 through July. The broader industry figure therefore provides a more positive view of July market activity than the CAMPI-TMA member data alone. Nevertheless, the underlying market remained mixed, with passenger and commercial vehicle sales within the member group both declining year over year while electrified vehicle volumes expanded at a substantially faster pace.

January-July Vehicle Sales Remain Below 2025 Levels

For January through July 2026, combined CAMPI-TMA vehicle sales totaled 241,725 units, representing a 10.2% year-over-year decline. Passenger car sales decreased 11.0% to 47,856 units, while commercial vehicle sales fell 10.0% to 193,869 units. The year-to-date figures indicate that the July improvement in total industry activity did not reverse the broader decline accumulated during the first seven months. Commercial vehicles continued to account for the largest portion of CAMPI-TMA sales, although both major vehicle categories remained below their corresponding 2025 levels.

Year-to-Date xEV Sales More Than Double

Electrified vehicle sales moved in the opposite direction during the first seven months of 2026, increasing 136.4% year over year to 38,286 units. HEVs accounted for 20,716 units, followed by BEVs at 10,476 units and PHEVs at 7,094 units. The growth across all three categories demonstrates that electrification is expanding beyond a single technology. The continued increase also suggests that broader xEV availability is becoming an increasingly important factor in the Toyota, Mitsubishi, and wider competitive landscape.

CAMPI-TMA Market Leaders Through July 2026

Among CAMPI-TMA members, Toyota remained the leading automaker during January-July 2026, holding approximately 49% of market share. Mitsubishi followed with 18%, while Suzuki accounted for 5%. Ford held a 3.55% share, followed by Nissan at 3.27%. These rankings show the continued concentration of sales among leading manufacturers even as the market experiences a significant transition toward electrified vehicles. CAMPI-TMA also reported revisions to January sales involving Global Autodistribution Inc. and corrections to June sales involving VinFast Auto Philippines Corp.

July 2026 Philippines Vehicle Sales and xEV Performance

The July results show a clear divergence between overall vehicle sales and electrified vehicle adoption, with conventional market volumes declining while xEV sales recorded triple-digit growth. The table below summarizes the principal July and January-July 2026 figures reported by CAMPI-TMA.

Frequently Asked Questions

What happened to vehicle sales in the Philippines in July 2026?
Vehicle sales in the Philippines declined 2.5% year over year to 37,319 units in July 2026, while electrified vehicle sales surged 161.8% to 7,086 units. Passenger car sales fell 6.4% to 7,600 units and commercial vehicle sales declined 1.5% to 29,719 units. Including estimated sales from non-member brands, total industry sales reached 42,880 units, the highest monthly total recorded in 2026 through July. Electrified vehicles represented 29.5% of the market, reflecting significantly stronger xEV demand despite the overall contraction in vehicle sales.