Peugeot 408 Debuts in GCC With 215 HP Turbo Engine

New-Generation Peugeot 408 Introduced Across the GCC Region

On October 9, Stellantis Middle East presented the new-generation Peugeot 408 for the Gulf Cooperation Council (GCC) region, introducing the model alongside Peugeot's new regional brand positioning. The launch in Saudi Arabia is planned for later this year. Production takes place at the Mulhouse plant in France, connecting the regional introduction with the model's French manufacturing base. The new Peugeot 408 combines a turbocharged gasoline powertrain with an eight-speed automatic transmission, distinctive exterior lighting, and a driver-focused digital cabin. Customers can choose between Allure and GT trims, which provide the announced model range for the GCC market. The announcement establishes the regional introduction and planned Saudi launch timing without specifying an exact launch date.

Peugeot 408 Engine, Transmission, and Performance Specifications

The new-generation Peugeot 408 uses a 1.6-liter turbocharged gasoline engine producing 215 hp and 300 Nm of torque. Power is delivered through an eight-speed automatic gearbox equipped with Sport mode and steering-wheel paddle shifters. The combination provides drivers with automatic shifting alongside the option to select gears using the paddles. Peugeot quotes acceleration from zero to 100 km/h in 8.8 seconds and a maximum speed of 220 km/h. These specifications describe the vehicle's announced powertrain and performance capabilities for the GCC region. The supplied announcement does not provide fuel-consumption figures, emissions data, or additional engine specifications, so those details cannot be established from the launch information.

Allure and GT Trims Define the Model Range

The new-generation Peugeot 408 is available in Allure and GT trims for its GCC regional introduction. Both versions belong to the announced model range, while the GT receives a specific exterior distinction in the form of an illuminated central badge. The announcement also identifies GT-exclusive i-Toggles within the cabin, separating that interior feature from the broader equipment description. Beyond these named differences, the source does not provide a complete trim-by-trim equipment comparison, pricing, or a list of optional packages. Buyers will therefore need further regional specification details to determine every difference between Allure and GT. The Saudi Arabia launch is planned for later this year, but an exact market introduction date has not been announced.

Distinctive Exterior Lighting and GT Design Details

The new Peugeot 408 features a distinctive front lighting arrangement built around three slanted LED strips connected by a full-width light bar. This design creates a continuous visual element across the front of the vehicle and forms a prominent part of the model's exterior identity. The GT trim adds an illuminated central badge, giving that version a specific lighting detail not identified for the Allure trim in the announcement. The regional introduction also marks the arrival of Peugeot's new brand positioning in the GCC. The source does not specify additional exterior dimensions, wheel options, paint choices, or other styling differences, so the confirmed design details are limited to the described lighting and GT badge.

Peugeot i-Cockpit and Digital Interior Features

The cabin of the new-generation Peugeot 408 incorporates Peugeot's i-Cockpit layout, eight-color ambient lighting, and a digital instrument display alongside a central touchscreen. Both the instrument cluster and the central touchscreen measure 10 inches, with the central display angled toward the driver. This arrangement places the main digital interfaces within the driver's forward-facing area and forms the core of the announced cockpit design. The GT trim also receives exclusive i-Toggles, while the source does not detail their complete functions or availability across other versions. The announcement confirms these interior elements but does not provide additional information about seat configurations, audio equipment, smartphone connectivity, or other infotainment specifications.

French Production and Planned Saudi Arabia Launch

The new-generation Peugeot 408 presented by Stellantis Middle East is manufactured at the Mulhouse plant in France and is intended for the GCC region. Saudi Arabia is the first specifically identified launch market in the announcement, with the introduction planned for later this year. The model's regional debut also represents the introduction of Peugeot's new brand positioning in the market. However, the supplied information does not specify the vehicle's Saudi pricing, booking dates, delivery schedule, warranty terms, or availability in individual GCC countries beyond the stated regional presentation. Those details remain unconfirmed in the source. The announcement establishes the manufacturing location and planned launch timing but does not provide a full regional sales rollout schedule.

Industry Impact & Outlook

The new-generation Peugeot 408 gives Stellantis Middle East a newly presented passenger-car offering for the GCC, combining a 215-hp turbocharged gasoline engine with distinctive lighting and a digitally focused cabin. Its planned Saudi Arabia launch creates a defined next step for the regional introduction, while the Allure and GT trims provide two announced configurations for prospective buyers to consider. Production in France also links the GCC launch to Peugeot's existing manufacturing operations at Mulhouse. The model's market reception will depend on factors not detailed in the announcement, including local pricing, final equipment specifications, and availability. Further regional announcements would clarify those commercial details and the timing of the Saudi launch.

Frequently Asked Questions

What is the new-generation Peugeot 408?
The new-generation Peugeot 408 is a passenger car introduced by Stellantis Middle East for the Gulf Cooperation Council region on October 9. The regional presentation also marks the introduction of Peugeot's new brand positioning. The model is manufactured at the Mulhouse plant in France and is offered in Allure and GT trims. Its announced specifications include a 1.6-liter turbocharged gasoline engine, an eight-speed automatic gearbox, and a digital cabin with two 10-inch displays. Saudi Arabia's launch is planned for later this year, although the announcement does not provide an exact date.

What engine powers the new Peugeot 408?
The new-generation Peugeot 408 is powered by a 1.6-liter turbocharged gasoline engine that produces 215 hp and 300 Nm of torque. The engine is paired with an eight-speed automatic gearbox featuring Sport mode and steering-wheel paddle shifters. Peugeot quotes acceleration from zero to 100 km/h in 8.8 seconds and a top speed of 220 km/h. The announcement does not include fuel economy, emissions figures, or additional engine specifications. These published figures describe the powertrain and performance information provided for the model's GCC regional introduction.

When will the Peugeot 408 launch in Saudi Arabia?
The new-generation Peugeot 408 is planned to launch in Saudi Arabia later this year, according to the October 9 announcement from Stellantis Middle East. The announcement does not identify a specific calendar date or provide a confirmed customer delivery schedule. The model has been presented for the wider GCC region and marks the regional introduction of Peugeot's new brand positioning. It is produced at the Mulhouse plant in France. Additional information about local pricing, bookings, and availability will be needed to establish the precise Saudi launch arrangements.

Which trim levels are available for the new Peugeot 408?
The new-generation Peugeot 408 is offered in Allure and GT trims for its GCC regional introduction. The GT version includes an illuminated central badge on the exterior and GT-exclusive i-Toggles in the cabin. The model range also features a front lighting arrangement with three slanted LED strips connected by a full-width light bar. However, the announcement does not provide a complete comparison of equipment between the two trims or disclose their prices. Further market-specific specifications would be needed to establish all differences in standard equipment and available options.

What are the main interior features of the Peugeot 408?
The new-generation Peugeot 408 features Peugeot's i-Cockpit layout, eight-color ambient lighting, a 10-inch digital instrument cluster, and a 10-inch central touchscreen angled toward the driver. The GT trim also includes exclusive i-Toggles. These features form the main interior details confirmed in the regional launch announcement. The digital displays provide the vehicle's primary instrument and central-screen interfaces, while the ambient lighting adds another element to the cabin design. The supplied information does not specify further infotainment functions, audio-system details, or smartphone integration capabilities.

Where is the new-generation Peugeot 408 manufactured?
The new-generation Peugeot 408 is produced at the Mulhouse plant in France, according to the announcement from Stellantis Middle East. The vehicle has been presented for the GCC region, with Saudi Arabia's launch planned for later this year. Its French production location is confirmed, but the source does not provide manufacturing-volume figures, export details, or information about other production facilities. The announcement also does not identify the full schedule for availability across individual GCC markets. Additional regional communications would be needed to confirm those commercial and distribution details.