Omoda Paraguay Launch Expands Chery Group's South American SUV Presence

Omoda and Jaecoo are preparing to expand their footprint in Paraguay through a partnership with Grupo Toyotoshi, with market entry scheduled during the year. The Omoda Paraguay Launch represents another milestone in the brands' international growth strategy across South America. Operating under the Chery Group, both automotive brands continue to strengthen their overseas presence by introducing vehicles designed around advanced technology, modern styling, connectivity and intelligent mobility, giving Paraguayan consumers access to a broader selection of contemporary SUV models.

Expansion Strengthens South American Presence

Omoda and Jaecoo have steadily accelerated their global expansion, establishing operations in more than 60 international markets while surpassing one million cumulative vehicle sales worldwide. Their arrival in Paraguay further reinforces this international growth strategy by extending their reach across South America. The partnership with Grupo Toyotoshi is expected to provide the brands with an established local distribution network and customer support infrastructure, helping deliver their latest SUV offerings to consumers while strengthening their position in the region's increasingly competitive automotive market.

Distinct SUV Strategies for Paraguayan Customers

Although both brands operate under the same corporate group, each will focus on a different customer segment within Paraguay's SUV market. Omoda plans to attract buyers interested in technology-oriented crossover SUVs featuring modern connectivity and innovative design. Meanwhile, Jaecoo will position its urban off-road SUVs as vehicles that combine everyday comfort with safety, versatility and capability, providing customers with options suited to both city driving and a variety of road conditions.

International Growth Continues

The Paraguayan expansion follows several notable international achievements for the brands. Among them is Jaecoo's performance in the United Kingdom, where it became the best-selling new vehicle in March 2026. This momentum reflects the brands' continued efforts to strengthen their global presence while expanding into new regions through experienced local partners. Grupo Toyotoshi will oversee vehicle distribution, sales operations and customer support, adding Omoda and Jaecoo to its portfolio of international automotive manufacturers.

Focus on Intelligent Mobility Solutions

According to the companies, the new Paraguayan operation will provide consumers with a wider SUV portfolio emphasizing attractive design, advanced connectivity, innovative technology and intelligent mobility solutions. By combining these features with locally supported sales and aftersales services through Grupo Toyotoshi, Omoda and Jaecoo aim to enhance customer choice while continuing their broader strategy of expanding access to modern mobility products throughout international markets.

Frequently Asked Questions

When will Omoda and Jaecoo begin operations in Paraguay?
Omoda and Jaecoo are scheduled to enter the Paraguayan market during the year through their partnership with Grupo Toyotoshi, expanding their South American operations. Grupo Toyotoshi will manage local distribution, customer support and sales activities while introducing the brands' latest SUV lineup. This collaboration is intended to provide Paraguayan customers with improved access to vehicles featuring advanced technology, connectivity, modern design and intelligent mobility solutions supported by an established local automotive network.

What types of vehicles will Omoda and Jaecoo offer in Paraguay?
Omoda will focus on technology-driven crossover SUVs, while Jaecoo will introduce urban off-road SUVs designed to balance comfort, safety and versatility for a broad range of driving needs. Together, the brands aim to provide consumers with a wider selection of modern SUVs featuring connected technologies, contemporary styling and intelligent mobility capabilities. Their differentiated product strategies allow them to serve multiple customer preferences while strengthening their overall presence in Paraguay's automotive market.

Why is the Paraguay launch important for Chery Group?
The expansion further strengthens Chery Group's international growth strategy by extending the reach of its Omoda and Jaecoo brands into another South American market through a trusted regional partner. The companies have already established operations in more than 60 global markets and achieved over one million cumulative vehicle sales worldwide. Entering Paraguay supports continued global expansion while increasing brand visibility and providing consumers with greater access to advanced SUV models.