Next-Generation Li Mega Launch Set for September 2

Next-Generation Li Mega Launch Set for September 2

Li Auto will launch the next-generation Li Mega on September 2 as the company seeks to revive demand for its flagship electric MPV. The launch event is scheduled to begin at 7:30 pm Beijing Time, with Li Auto describing the vehicle as a “next-generation mobile home.” Founder, chairman and CEO Li Xiang has made original design a central theme of the update, arguing that the Li Mega represents original Chinese automotive design rather than an imitation of established overseas models. The update comes as Li Auto faces persistently weak demand for the model and prepares to introduce significant interior, lighting, sensing and vehicle technology changes.

Design and Cabin Upgrades Target Differentiation

Li Xiang said the Li Mega’s streamlined body helps reduce aerodynamic drag, extend driving range and improve cabin quietness while giving the electric MPV a more distinctive appearance. The next-generation vehicle will retain the existing exterior design direction but receive substantial interior changes intended to distinguish its cabin from other Li Auto models. In living-room mode, the rear cabin will gain a main light covering the entire rear space, improving illumination for entertainment and face-to-face family conversations. The interior is also expected to draw design and layout cues from the all-new Li L9 SUV, reinforcing the company’s focus on a more differentiated passenger experience.

MIIT Filing Reveals Major Hardware Changes

A vehicle filing published by China’s Ministry of Industry and Information Technology in June had already disclosed several important changes before the official launch. The filed Home version features new semi-hidden door handles and additional side-facing and rear-facing solid-state LiDAR units. These additions increase the vehicle’s total LiDAR count from one to four, strengthening its sensing hardware. Images accompanying the filing also show a full-width integrated display, while the cabin layout takes cues from the all-new Li L9 SUV. The hardware changes indicate that the next-generation model is being positioned with stronger smart-driving capabilities alongside its revised interior and design approach.

Dimensions, Seating and Powertrain Specifications

The next-generation Li Mega measures 5,355 mm in length, 1,965 mm in width and 1,850 mm in height, with a 3,300 mm wheelbase. It is 5 mm longer than the current model, while its other key dimensions remain unchanged. The vehicle retains a seven-seat 2/2/3 configuration, and its third-row seats can fold and flip forward by 85 degrees. This increases the cargo area’s longitudinal length from 680 mm to 1,066 mm. The model uses a dual-motor all-wheel-drive system, with the front motor producing 155 kW and the rear motor producing 258 kW. Its top speed is 200 km/h.

Battery and Charging Details Remain Undisclosed

The next-generation Li Mega will use a ternary lithium-ion battery supplied by CATL. However, the Ministry of Industry and Information Technology filing did not disclose the battery’s capacity, driving range or charging performance. Those specifications remain important because the model is being introduced partly to address weak market demand, and buyers evaluating a premium electric MPV are likely to consider range and charging capability alongside cabin comfort and smart-driving hardware. The available filing information therefore confirms the battery supplier and core powertrain configuration, but the September 2 launch will be required to establish the vehicle’s complete energy-storage and charging specifications.

Li Mega Deliveries Show the Scale of the Challenge

The next-generation model faces a significant challenge in winning back buyers after a prolonged period of weak Li Mega sales. Deliveries fell 88.1% year over year to 336 units in July, representing only 1.1% of Li Auto deliveries during the month. From January through July, Li Mega deliveries declined 63.1% year over year to 3,179 units. The model had reached a monthly delivery record of 3,277 units in September 2025, but deliveries subsequently weakened sharply. Monthly deliveries have remained below 1,000 units since November 2025, highlighting the commercial pressure surrounding the upcoming product update.

Li Mega Monthly Deliveries 2024–2026

The monthly delivery data shows a substantial change in the Li Mega’s sales trajectory across 2024, 2025 and 2026. Deliveries strengthened considerably during several months of 2025, reaching 2,816 units in July, 3,121 units in August and a record 3,277 units in September. The trend reversed afterward, with monthly deliveries dropping to 1,903 units in October and 680 units in November before ending 2025 at 939 units in December. In 2026, deliveries remained below 700 units through July, with 336 units recorded in July. The pattern underscores the urgency of the next-generation model’s market response.

Li Mega Monthly Deliveries by Year

Recall Adds to the Model’s Market Challenge

The Li Mega’s sales decline followed a major safety-related setback in late 2025. After the model reached its record monthly delivery level of 3,277 units in September 2025, a vehicle caught fire the following month, prompting a recall involving 11,411 units. The recall added another challenge for a model already facing pressure in a competitive electric vehicle market. Since November 2025, monthly deliveries have remained below 1,000 units, making the performance of the next-generation vehicle an important indicator of whether Li Auto can rebuild consumer confidence and restore sustained demand for its flagship electric MPV in China.

Next-Generation Model Faces a Critical Demand Test

The September 2 launch will test whether Li Auto’s combination of original design, stronger sensing hardware and upgraded cabin functionality can reverse the Li Mega’s declining sales trajectory. The next-generation model retains the established exterior direction while introducing a substantially revised interior, four LiDAR units, an integrated display and the same dual-motor all-wheel-drive architecture disclosed in the filing. Its ability to regain buyers will ultimately depend on the complete package presented at launch, including the previously undisclosed battery capacity, driving range and charging performance. The vehicle therefore represents more than a routine product update, with its market reception likely to determine whether Li Auto can restore momentum for the flagship MPV.

Frequently Asked Questions

When will the next-generation Li Mega launch?
The next-generation Li Mega is scheduled to launch on September 2, with the event beginning at 7:30 pm Beijing Time. The updated electric MPV will introduce cabin changes, stronger sensing hardware and other upgrades designed to improve differentiation and customer appeal. The vehicle will retain its streamlined exterior direction while receiving a redesigned interior, including a full rear-cabin main light and a full-width integrated display. The launch is also expected to disclose battery capacity, driving range and charging performance, which were not included in the Ministry of Industry and Information Technology filing.