Nexen Tire Avante OE Tires Expand Across Global Markets

Nexen Tire Avante OE Tires will enter Hyundai Motor’s new Avante program with initial deliveries in South Korea before expanding to North America, Europe, the Middle East and other markets. Nexen Tire said the products will be adapted to regional climate and road conditions, creating different equipment combinations for markets with distinct driving requirements. The supply plan includes all-season and summer tires in multiple sizes, with specifications focused on handling, braking, noise, fuel efficiency and wear resistance. The announcement establishes a staged global supply strategy rather than a single tire specification for every market.

South Korea and North America Receive N’PRIZ S

For the Korean and North American markets, Hyundai Motor will receive 16- and 17-inch versions of the N’PRIZ S all-season tire for the new Avante. The tire incorporates 3D kerf technology, which forms fine grooves intended to improve handling and braking on snow-covered roads. Its variable-pitch block design is designed to disperse road noise, while a specialized compound is intended to improve fuel efficiency and wear resistance. The combination gives Hyundai Motor a regional OE tire specification that addresses winter-related road conditions while also targeting everyday efficiency, durability and acoustic performance.

Regional Avante OE Tire Specifications

European-market Avante vehicles will receive the 16-inch N’BLUE S summer tire, while the Middle East will receive both the 16-inch N’BLUE S and 18-inch N’FERA Primus. Europe receives a specification focused on wet-road performance, while the Middle East application addresses high temperatures and long-distance driving. The regional configurations show how Nexen Tire is matching tire characteristics and sizes with the operating conditions identified for each market, while maintaining the broader OE supply program for Hyundai Motor’s new Avante.

Regional Tire Sizes and Performance Focus

The announced tire combinations differ by market according to the conditions described by Nexen Tire. South Korea and North America use an all-season product with snow-road handling and braking considerations, Europe uses a summer tire focused on wet-road performance, and the Middle East receives specifications emphasizing efficiency and wear resistance. These differences give the Avante distinct OE tire configurations across regions while retaining the same vehicle program. The following breakdown summarizes the tire sizes, products and primary performance characteristics identified in the announcement.

Global Supply Rollout for Hyundai Motor’s New Avante

The staged rollout begins in South Korea and is expected to expand gradually into North America, Europe, the Middle East and other markets. Nexen Tire’s approach links each regional specification to particular road and climate conditions, while Hyundai Motor receives OE tires spanning all-season and summer applications and multiple wheel sizes. The program also demonstrates how tire suppliers can differentiate original-equipment products by market without changing the underlying vehicle model. As deliveries expand, the relevant specifications will remain tied to the conditions identified for each region, including snow-covered roads, wet roads, high temperatures and long-distance driving.

Industry Impact & Outlook

Nexen Tire’s Avante OE program strengthens its role as a regionalized original-equipment supplier for Hyundai Motor and highlights the importance of matching tire performance with local driving conditions. For the automotive supply chain, the multi-market approach can support differentiated tire specifications across passenger-car markets while giving automakers access to products designed around climate, road surfaces and usage patterns. The most immediate significance is the planned expansion from South Korea into North America, Europe, the Middle East and other markets. Further deliveries will determine the geographic reach of the program, while the different tire sizes and performance characteristics will remain important to regional vehicle configurations.

Frequently Asked Questions

What tires will Nexen Tire supply for Hyundai Motor’s new Avante?
Nexen Tire will supply different OE tire specifications for the Avante depending on the regional market and its driving conditions. In South Korea and North America, the company will provide 16- and 17-inch N’PRIZ S all-season tires designed around snow-road handling, braking, noise, fuel efficiency and wear resistance. Europe will receive a 16-inch N’BLUE S summer tire focused on wet-road performance, while the Middle East will receive 16-inch N’BLUE S and 18-inch N’FERA Primus tires emphasizing fuel efficiency and wear resistance.