New-Generation Li Mega Launches in China With Lower Price and Major Upgrades

Li Auto (NASDAQ: LI) launched the new-generation Li Mega on Wednesday, introducing a lower price and substantial hardware upgrades aimed at reviving demand for its flagship battery electric MPV. The vehicle is offered only in the Li Mega Home version, with a nationwide retail price of 509,800 yuan ($75,160) in China. Deliveries are scheduled to begin this week. The price is 20,000 yuan below the Mega Ultra introduced in April 2025 and 50,000 yuan below the Mega Home offered at that time. Existing Li Auto owners who purchase the vehicle can receive 270-degree electrically dimmable glass valued at 15,000 yuan for free, while current orders can also include gray-and-white two-tone disc-style wheels and other features.

New Li Mega Targets China and Overseas Right-Hand-Drive Markets

Li Auto plans to expand the new-generation Li Mega beyond its domestic market, with a right-hand-drive version scheduled to launch by year-end for Hong Kong, Macau and other overseas right-hand-drive markets. The MPV retains its streamlined design, which resembles the nose of a Chinese high-speed train, while receiving revisions to the front and rear fascias, tailgate and lighting. New exterior features include semi-hidden door handles, crystal-effect trim and a smart tri-color star-ring light. The vehicle measures 5,355 mm in length, 1,965 mm in width and 1,850 mm in height, with a 3,300 mm wheelbase. It retains a seven-seat 2/2/3 layout and has a drag coefficient of 0.215.

Electric Powertrain and High-Speed Charging

The new-generation Li Mega uses front and rear electric motors producing a combined 413 kW (554 hp) and 657 Nm of peak torque. The MPV can accelerate from 0 to 100 km/h in 4.9 seconds. Its battery is a 108-kWh ternary lithium-ion pack supporting a 5C charging rate and providing a CLTC range of 710 km. Peak charging power exceeds 520 kW, allowing the vehicle to add 500 km of range in 10 minutes. These specifications strengthen the model's performance and charging proposition while maintaining the large-cabin format associated with the Li Mega. The combination of high output, a large battery and rapid charging is central to the updated vehicle's effort to compete for premium electric MPV demand.

Advanced Chassis Hardware Improves MPV Dynamics

The chassis receives a substantial technology upgrade, including an 800-volt active anti-roll system, dual-chamber air springs, dual-valve CDC dampers, steer-by-wire and rear-wheel steering. The rear wheels can turn by up to 7 degrees in either direction, reducing the turning radius of the more than 5.3-meter-long MPV to 5.5 meters. These systems are designed to address handling and ride-comfort limitations traditionally associated with large MPVs. Li Auto founder, chairman and CEO Li Xiang previously argued that spacious cabins and easy access would become increasingly important as L3 and L4 autonomous driving advances. He described the MPV market as approaching an inflection point "from Nokia to iPhone," with new technologies expected to improve traditional MPV dynamics and comfort.

Driver Assistance and In-Cabin Computing Upgrades

The driver-assistance system combines four LiDAR sensors with two Mach M100 chips developed in-house by Li Auto, delivering combined computing power of 2,560 TOPS. The new-generation Mach VLA model can operate on highways and urban roads across China. Inside the cabin, a Qualcomm Snapdragon 8797 chip powers the vehicle's digital experience. The front features a 29-inch OLED 6K panoramic display, while the rear receives a movable 21-inch OLED 4K screen. The front and second-row seats are equipped with zero-gravity functions, and the second-row seats can rotate to create a face-to-face arrangement. The third row adds ventilation and heating, while a 33-speaker audio system further emphasizes the vehicle's premium cabin positioning.

Premium Cabin Adds Flexible Family-Oriented Features

The cabin also includes a Home Light in the rear ceiling containing 396 LEDs and a floating table that can switch between full dining table, side table and half-table configurations. These features reinforce Li Xiang's view that the spaciousness and accessibility of MPVs could become more valuable as autonomous driving technology develops. The new-generation Li Mega therefore combines hardware intended to improve driving behavior with equipment designed to make the cabin more useful when occupants are not focused on driving. The product strategy extends beyond electric propulsion and range, positioning the MPV as a technology-intensive passenger vehicle with flexible seating, entertainment and utility features designed around family and passenger use.

Li Mega Deliveries Show the Scale of the Demand Challenge

The immediate challenge for the updated vehicle is restoring consumer demand. Li Mega deliveries totaled only 336 units in July, representing an 88.1% year-over-year decline. From January through July, the model delivered 3,179 units, down 63.1% year over year and accounting for only 1.4% of Li Auto's total deliveries during the period. The model previously reached a monthly delivery record of 3,277 units in September 2025, but a subsequent fire and a recall involving 11,411 vehicles interrupted its sales momentum. Monthly deliveries have remained below 1,000 units since November 2025, making the updated model's commercial performance a significant test for Li Auto.

Li Mega Monthly Deliveries, 2024-2026

The delivery data shows a sharp change in the Li Mega's sales trajectory across the three years. In 2024, monthly deliveries increased from 3,229 units in March to 1,255 units in December, while 2025 included the model's strongest monthly performance with 3,277 units in September. In 2026, deliveries remained below 700 units in every reported month through July, with 414 units in January, 388 in February, 576 in March, 670 in April, 469 in May, 326 in June and 336 in July. The pattern highlights the scale of the recovery required and provides the baseline against which the new-generation model's pricing and technology changes will be measured.

Lower Price and Technology Become the Core Recovery Test

The new-generation Li Mega enters the market with a combination of lower pricing, stronger driver-assistance hardware, faster charging capability, advanced chassis systems and substantially upgraded cabin equipment. However, the sales history indicates that reversing the recent decline will require more than a specification upgrade. The model's monthly deliveries have remained below 1,000 units since November 2025, following the earlier disruption caused by a fire and recall. Whether the 509,800-yuan price, 710-km CLTC range, 520-kW-plus charging capability, 2,560-TOPS computing hardware and expanded passenger features can restore demand will be a key test for the refreshed flagship MPV. The right-hand-drive launch could also provide an additional avenue for growth in overseas markets.

Frequently Asked Questions

What is the price of the new-generation Li Mega?
The new-generation Li Mega starts at 509,800 yuan in China, making it 20,000 yuan cheaper than the Mega Ultra launched in April 2025. The vehicle is offered only in the Li Mega Home version and deliveries are scheduled to begin this week. Li Auto has also announced customer benefits, including free 270-degree electrically dimmable glass worth 15,000 yuan for eligible existing owners, while customers ordering now can receive gray-and-white two-tone disc-style wheels and other features. The company plans a right-hand-drive version by year-end for Hong Kong, Macau and other overseas right-hand-drive markets.