MG 07 Surpasses 10,000 Firm Orders in Under 2 Minutes

MG 07 Secures 10,000 Firm Orders in Under Two Minutes

SAIC Motor's MG brand has recorded exceptionally strong early demand for the MG 07, with the sedan surpassing 10,000 firm orders just 1 minute and 57 seconds after order books opened in China. MG began accepting firm orders at 7:00 pm Beijing Time on Friday, setting a new internal benchmark that significantly exceeded the previous MG4 record of 39 minutes and 37 seconds. MG announced the result on Weibo, while brand general manager Chen Cui later said the model accumulated 45,000 pre-orders on its launch day and reached 59,000 pre-orders by Saturday, highlighting substantial consumer interest.

Firm Orders Signal Stronger Purchase Intent

Firm orders provide a stronger indication of purchasing intent than refundable pre-orders because customers generally commit more firmly to the vehicle and face stricter refund conditions. The speed at which the MG 07 attracted firm orders therefore gives MG an important early signal about potential retail demand. The performance also represents a major improvement over the launch experience of the MG4, when the company was not sufficiently prepared for demand and some customers experienced extended delivery waits. MG has used that experience to strengthen its sales network, supply-chain capacity and delivery preparation before the MG 07 entered the market.

MG Expands Sales Network and Delivery Capacity

MG has substantially expanded its commercial infrastructure in China ahead of the MG 07 launch. According to Chen, the brand increased its effective sales outlets to nearly 500 from fewer than 200 over the previous year and added about 100 pop-up stores. MG now has approximately 600 stores and pop-up locations involved in selling the model, roughly three times the number available a year earlier. The company has also increased its sales adviser workforce to about 2.3 to 2.4 times its previous level, creating additional capacity to handle customer enquiries, orders and deliveries as demand develops.

Long-Range MG 07 Versions Exceed Expectations

One of the most significant developments in the initial order mix is the unexpectedly strong demand for versions offering more than 800 kilometers of range. Chen said these variants represent more than 45% of current orders, considerably above MG's original forecast. The highest-range all-electric MG 07 offers a CLTC range of 845 kilometers and uses a 91-kWh battery supplied by CATL. It also features an 800-volt high-voltage architecture and 5C fast-charging capability, positioning the vehicle around long-distance usability and rapid charging. The order mix suggests that range capability is becoming an important differentiator within China's highly competitive sedan market.

MG Adds Battery Production Capacity Ahead of Demand

MG responded to the potential for stronger-than-expected demand by increasing battery production capacity before the order surge became evident. Chen said MG's senior management decided during the first week after pre-orders opened on July 29 to ask CATL to add two battery production lines. At that point, the company had not yet recorded a large volume of pre-orders, but management chose to expand supply capacity in advance. The decision reflects lessons learned from the MG4 launch and indicates that MG is attempting to reduce the risk of production constraints delaying deliveries if demand for the higher-range MG 07 variants continues to exceed expectations.

Seven Variants Offer Electric and Plug-In Hybrid Choices

The MG 07 is offered in seven battery-electric and plug-in hybrid variants, with limited-time prices ranging from 105,900 yuan to 156,900 yuan, equivalent to approximately $15,620 at the lower end. The current pricing is below the previous pre-sales starting price of 125,900 yuan. Battery-electric versions provide CLTC ranges of 610 kilometers, 650 kilometers and 845 kilometers, while the plug-in hybrid version combines a 245-kilometer CLTC battery range with a total combined range of 1,745 kilometers. MG previously indicated that deliveries of the 650-kilometer version would begin in late August, while the 845-kilometer version is scheduled to enter deliveries in October.

Delivery Execution Will Determine Conversion Into Sales

The MG 07's exceptionally strong initial order intake gives MG significant momentum, but converting orders into completed sales will depend heavily on production, supply-chain execution and delivery speed. The company has already strengthened its retail footprint, sales workforce and battery production preparation to address these requirements. However, the unexpectedly high proportion of orders for longer-range versions could create additional pressure on specific battery and vehicle configurations. The model enters one of China's most competitive sedan segments, where it faces products such as the BYD Seal 07 DM-i and Lynk & Co 07 EM-P. Sustaining customer confidence will therefore depend on MG delivering the ordered vehicles efficiently.

Frequently Asked Questions

How quickly did the MG 07 reach 10,000 firm orders?
The MG 07 surpassed 10,000 firm orders just 1 minute and 57 seconds after MG opened its order books in China, setting a new internal record for the brand. The result was substantially faster than the MG4, which previously required 39 minutes and 37 seconds to reach the same milestone. MG later reported 45,000 pre-orders on the launch day and 59,000 by Saturday. Strong demand was particularly evident for versions offering more than 800 kilometers of range, which represented over 45% of current orders.