MG 07 orders exceed 42,000 in first 20 days in China

MG 07 Secures More Than 42,000 Locked-In Orders

MG 07 orders exceeded 42,000 in China during the first 20 days following the sedan's August 21 launch, according to the brand under SAIC Motor. The tally covers August 21 through September 10 and indicates that roughly 11,000 additional locked-in orders were recorded during the nine days after the company reported 31,000 orders in the first 11 days. The result highlights a strong initial response to the new sedan, which combines battery-electric and plug-in hybrid powertrains with long driving ranges, advanced driver-assistance technology, and premium cabin equipment. The launch performance also extends the momentum established by MG's recent vehicle introductions in the Chinese market.

Promotional Pricing Supports Early Demand

The MG 07 is being offered at promotional prices ranging from 105,900 yuan ($15,630) to 156,900 yuan, while its official starting price is 108,900 yuan. The promotional offer is scheduled to remain available through September 30. The sedan debuted on August 21, the opening day of the Chengdu Auto Show, and firm orders surpassed 10,000 within one minute and 57 seconds after ordering began that evening. That pace surpassed the MG4's previous record of 39 minutes and 37 seconds, giving the new sedan an exceptionally rapid start in the company's order books.

Launch-Day Pre-Orders Showed Strong Interest

MG brand general manager Chen Cui said pre-orders reached 45,000 on the launch day and increased to 59,000 the following day. The subsequent locked-in order figures provide a different measure of customer commitment and reached more than 42,000 during the first 20 days. The order composition also exceeded the company's expectations, particularly for vehicles with extended driving range. More than 45% of locked-in orders were for variants capable of traveling more than 800 kilometers under the China Light-Duty Vehicle Test Cycle, indicating substantial customer interest in long-range configurations rather than only entry-level versions.

MG 07 Offers Seven Electric and Plug-In Hybrid Variants

The MG 07 is offered in seven battery-electric and plug-in hybrid variants, giving buyers multiple powertrain and range configurations. Its highest-specification battery-electric version is built on an 800-volt platform and uses a 91-kWh battery supplied by CATL. That configuration provides a CLTC-rated range of 845 kilometers and supports 5C fast charging. The plug-in hybrid version has a CLTC electric driving range of 245 kilometers and a combined CLTC range of 1,745 kilometers. These specifications place long-distance driving capability at the center of the model's positioning across both powertrain choices.

Advanced Driver Assistance and AI Hardware Expand Technology Offering

The MG 07 introduces several technologies that are new to the brand's lineup. It is MG's first model equipped with LiDAR and the first to use Momenta's R7 world-model-based driver-assistance system. The sedan also features an Xheart X7 chip designed for large AI models, adding dedicated computing capability to its technology package. Together, these systems expand the vehicle's driver-assistance and artificial-intelligence capabilities while supporting MG's broader effort to position the model beyond conventional powertrain and range specifications.

Cabin Technology Targets Premium Experience

Inside the MG 07, the technology-focused cabin includes a Qualcomm Snapdragon 8295P chip and a 15.6-inch 2.5K central touchscreen. The sedan also provides a 21-speaker 7.1.4-channel audio system and a zero-gravity front passenger seat. These features complement the vehicle's long-range powertrain choices and advanced electronic systems, creating a product package that combines connectivity, entertainment, passenger comfort, and computing performance. The equipment indicates that MG is using the model's interior technology as another differentiating factor alongside its battery-electric and plug-in hybrid configurations.

MG Expands Sales Network Across China

MG has substantially increased its active sales presence in China over the past year. The brand's active sales outlets have grown from fewer than 200 to nearly 500, while approximately 100 pop-up stores have also been added. The expanded retail footprint gives the MG 07 broader physical-market coverage as the sedan moves beyond its initial launch period. A larger sales network can also support customer access, test drives, and order fulfillment as the company works to convert strong initial interest into deliveries across the Chinese market.

MG Asked CATL to Add Production Capacity

Chen previously said MG asked CATL to add two production lines during the first week after MG 07 pre-sales opened, before a large volume of pre-orders had materialized. The decision indicates that the company moved early to prepare battery production capacity for the new sedan. This step is particularly relevant because long-range configurations represented more than 45% of locked-in orders, while the top battery-electric variant uses a 91-kWh battery. Production planning will therefore remain important as MG works to translate the model's strong order intake into vehicle deliveries.

MG 07 Builds on Momentum From MG4

The MG 07's initial performance follows strong results for the MG4 hatchback. The MG4 reached cumulative deliveries of 150,000 on its first launch anniversary, while monthly sales exceeded 10,000 vehicles in 11 months, according to MG. MG4 series sales also surpassed 17,000 units in August. Promotional prices start at 65,800 yuan for the 2026 MG4 and 92,800 yuan for the MG 4X SUV. The performance of these models provides additional context for MG's latest launch, showing that the brand has been building sales momentum through a broader range of competitively priced vehicles.

MG 07 Planned for Overseas Markets

MG has said the MG 07 will also be introduced in overseas markets, extending the model's potential beyond its initial Chinese launch. The brand currently operates in more than 100 countries and regions and has accumulated overseas sales of more than 7 million vehicles. International expansion could give the sedan access to markets where MG already maintains established sales operations, although the timing and specifications of overseas versions were not detailed in the reported announcement. The global rollout will therefore depend on the company's market plans and the configurations selected for individual regions.

Industry Impact & Outlook

The MG 07's rapid order accumulation strengthens MG's position in China's highly competitive sedan market and demonstrates the importance of combining long-range powertrains, fast charging, advanced driver assistance, and technology-rich interiors in a single offering. The strong preference for variants exceeding 800 kilometers of CLTC range could also influence how MG prioritizes production and inventory as it converts orders into deliveries. The addition of two CATL production lines and expansion of MG's retail footprint provide operational support for that effort, while planned overseas sales could extend the model's commercial significance beyond China as MG evaluates regional demand and rollout requirements.

Frequently Asked Questions

How many locked-in orders did the MG 07 receive in its first 20 days?
The MG 07 secured more than 42,000 locked-in orders in China during the first 20 days after its August 21 launch. The tally covers August 21 through September 10 and followed 31,000 locked-in orders reported during the first 11 days. More than 45% of the orders were for variants offering over 800 kilometers of CLTC range. The model is available in seven battery-electric and plug-in hybrid variants, with the highest-specification battery-electric version offering an 845-kilometer CLTC range and 5C fast charging.