- Mercedes-Benz India H1 2026 Sales increased by 9%.
- Luxury electric vehicle demand accelerated during the first half.
Mercedes-Benz India delivered a solid performance during the first half of 2026, reflecting sustained demand across multiple luxury vehicle segments. The automaker retailed 9,768 units between January and June 2026, representing a 9% increase compared with 9,013 units during the corresponding period of 2025. The positive momentum also continued in the second quarter, with retail sales reaching 4,637 units between April and June 2026, marking a 10% improvement over the 4,238 units recorded in Q2 2025.
Core Luxury Portfolio Continued to Support Growth
The company's retail expansion was supported by healthy customer demand for its Core portfolio, including the C-Class, Long Wheelbase E-Class, GLC and GLE models. Among these, the Long Wheelbase E-Class retained its position as the highest-selling luxury vehicle in the company's portfolio. The Entry Luxury segment also recorded robust growth of around 29–30% during Q2 2026, helped by customer interest in the all-new CLA BEV and the GLA SUV, strengthening the brand's presence across multiple premium price segments.
Top-End Luxury Models Maintained Strong Momentum
Mercedes-Benz India's premium offerings continued to witness strong customer demand during the reporting period. The top-end luxury lineup, comprising the New V-Class, Mercedes-Maybach, EQS SUV and AMG models, expanded by more than 20% during H1 2026. These premium vehicles contributed 28% of the company's overall retail volume. Demand remained sufficiently strong that selected models, including the AMG G 63, continued to experience waiting periods ranging from four months to as long as one year.
Battery Electric Vehicles Expanded Their Share
Electric vehicle adoption strengthened further during the first half of the year. Battery electric vehicles accounted for 25% of Top-End Luxury sales, highlighting increasing customer acceptance of premium electric mobility. Furthermore, BEV penetration across the company's overall retail mix doubled to 14% during Q2 2026. This improvement was primarily supported by sustained demand for the New CLA BEV and the EQS SUV, reinforcing the growing contribution of electric models to the brand's overall sales performance in India.
Mercedes-Benz India H1 2026 Sales Performance
| Metric | H1/Q2 2026 | H1/Q2 2025 | Growth |
|---|---|---|---|
| H1 Retail Sales | 9,768 Units | 9,013 Units | 9% |
| Q2 Retail Sales | 4,637 Units | 4,238 Units | 10% |
| Top-End Luxury Share | 28% | — | More than 20% segment growth |
| BEV Share of Total Sales Mix (Q2) | 14% | 7% (Doubled) | Doubled |
Frequently Asked Questions
How did Mercedes-Benz India perform during the first half of 2026?
Mercedes-Benz India reported strong retail growth during H1 2026, supported by sustained demand across its luxury vehicle portfolio and expanding electric vehicle sales. The company retailed 9,768 units, representing a 9% increase over H1 2025. Growth was driven by the Core segment, top-end luxury vehicles and the Entry Luxury portfolio, while battery electric vehicles achieved higher market penetration and contributed significantly to premium model sales.
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