- Maruti Suzuki India selected six startups for paid proof-of-concept technology projects.
- The solutions target manufacturing efficiency, predictive maintenance and customer engagement improvements.
Maruti Suzuki India has selected six startups under the 10th cohort of its Accelerator Program to develop technology-driven solutions focused on manufacturing operations, product development and customer-facing activities. The selected startups have been awarded paid proof-of-concept projects aimed at improving operational efficiency, plant safety, traceability systems and dealer support functions. The initiative forms part of the automaker’s broader strategy to engage with emerging technology companies working on mobility, industrial automation and digital transformation solutions across the automotive ecosystem in India.
The six startups selected for the latest cohort are Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishtigochar and Swiftex. According to the company, each startup will work on a dedicated technology solution designed to address specific operational challenges within manufacturing plants, product engineering processes and dealership support systems. The projects are expected to support faster workflows, improve workplace safety standards and strengthen customer interaction processes through digital and AI-enabled technologies.
Startup Projects Under Maruti Suzuki India Accelerator Program
The selected startups will focus on a range of industrial and customer-oriented applications covering material movement, predictive maintenance, traceability systems and sales support technologies.
| Startup | Project Focus Area |
|---|---|
| Goat Robotics | Safe and efficient material movement within plant operations |
| SheerDrive | Real-time market-linked used car price visualisation platform |
| Schijnenn Digital | Tools to shorten product design and development cycles |
| GenbaNEXT | Material traceability systems linked to circularity initiatives |
| Swayatt Drishtigochar | Predictive maintenance and industrial equipment safety solutions |
| Swiftex | Sales assistance platform for dealer customer engagement |
The company stated that the projects include technology solutions for safe material handling, predictive maintenance of industrial equipment, AI-based sales assistance tools and systems intended to reduce product development timelines. Several of the initiatives are also expected to contribute toward operational traceability and manufacturing process optimisation. The accelerator initiative reflects the growing role of startups in supporting automotive manufacturers with specialised software, automation and analytics-driven capabilities.
Maruti Suzuki India Managing Director and CEO Hisashi Takeuchi said the collaborations are intended to strengthen operational efficiency while improving traceability and customer engagement throughout the company’s ecosystem. The company indicated that startup partnerships remain an important part of its long-term innovation strategy across manufacturing and mobility technologies.
Over the past seven years, Maruti Suzuki India has established multiple innovation and incubation initiatives to work with startups operating in mobility, manufacturing and digital technology segments. According to the company, it has screened more than 6,800 startups so far, engaged with over 250 and onboarded 34 startups as business partners. The company stated that these collaborations are helping accelerate the adoption of advanced technologies across industrial operations and customer service platforms.
Frequently Asked Questions
What is the Maruti Suzuki India Accelerator Program?
The Maruti Suzuki India Accelerator Program is an initiative designed to collaborate with startups developing technology solutions for automotive manufacturing, mobility and customer operations. Through the program, selected startups receive opportunities to work on paid proof-of-concept projects addressing operational efficiency, predictive maintenance, material traceability, AI-driven sales support and product development challenges. The initiative also helps the company identify scalable innovations that can improve manufacturing productivity, safety standards and customer engagement across its automotive ecosystem.
Which startups were selected in the 10th cohort of the program?
Maruti Suzuki India selected six startups under the 10th cohort of its Accelerator Program. These startups are Goat Robotics, SheerDrive, Schijnenn Digital, GenbaNEXT, Swayatt Drishtigochar and Swiftex. Each startup has been assigned a dedicated project area focused on industrial automation, AI-based dealer support, predictive maintenance, used vehicle pricing analytics, product design optimisation and material traceability systems. The projects are expected to contribute toward operational improvements and digital transformation initiatives across the company’s manufacturing and customer support operations.
Click above to visit the official source.