Luxeed RX Launch Scheduled for September 28 in China

Luxeed RX Launch Scheduled for September 28 in China

The Luxeed RX coupe SUV will officially launch in China on September 28, giving the electric vehicle brand a fourth model. HIMA, or Harmony Intelligent Mobility Alliance, announced that the launch event will begin at 2:30 pm Beijing Time. The model was developed jointly by Huawei and Chery and is positioned as a mid-to-large-size electric coupe SUV focused on driving performance. The launch follows the addition of an 81-kWh battery option, which reduced the RX's starting pre-sales price by about 10% to 269,800 yuan. Final vehicle pricing will be disclosed during the launch event.

The new 81-kWh battery option expands the RX's pricing range beyond the 100-kWh configurations introduced when pre-orders began on August 20. The 81-kWh version is offered in two configurations, with the in-cabin LiDAR model starting at 269,800 yuan in pre-sales and the version using an architecture designed for Level 3 autonomous driving starting at 329,800 yuan. The original 100-kWh configurations were priced between 299,800 yuan and 359,800 yuan in pre-sales. The smaller battery is intended to make the driving-focused SUV accessible to a broader group of buyers, while final retail pricing remains pending until the September 28 launch.

Luxeed RX Battery Options and Pre-Sales Pricing

The RX battery strategy gives customers different combinations of energy capacity and driving technology. The 81-kWh option is intended to address everyday commuting and weekend travel requirements, while the larger 100-kWh battery remains available for buyers seeking greater capacity. Luxeed executive director and executive vice president Zhao Changjiang previously said that 70% of RX pre-order customers were purchasing the vehicle as an additional car while already owning other vehicles. He said the smaller battery can meet daily transportation and weekend travel needs through efficient energy use, helping distinguish the RX from buyers who prioritize maximum battery capacity.

Luxeed RX Uses Huawei Tuling Platform and Dual-Motor Options

The RX is built on Huawei's Tuling platform and will offer both single-motor rear-wheel drive and dual-motor all-wheel drive configurations. The electric coupe SUV measures 5,020 mm in length, 2,007 mm in width and 1,585 mm in height, with a 3,000 mm wheelbase. Its electrical architecture includes Huawei's Giant Whale battery platform and a new-generation high-performance electric drive system. These specifications place the RX in the mid-to-large-size electric SUV segment, while its coupe-SUV body style and available all-wheel-drive configuration support its positioning as a driving-focused model within the expanding Luxeed lineup.

Luxeed RX Includes Architecture Designed for Level 3 Driving

Driving technology is a major distinction between the RX configurations, with the higher-specification version using an architecture designed for Level 3 autonomous driving. The architecture incorporates redundancy across critical systems, including power supply, computing, braking and steering. However, the presence of this architecture does not mean Level 3 autonomous driving functionality will be available when the RX launches. The distinction is important because the vehicle's hardware and system architecture can be designed to support a future capability without establishing that the capability is immediately operational. The available RX configurations therefore combine different battery capacities with different levels of driving-system hardware.

Luxeed Expands Its Electric Vehicle Lineup With RX

The RX will become the fourth model in Luxeed's current lineup, joining the S7 sedan, R7 coupe SUV and V9 MPV. Its arrival broadens the brand's participation in China's electric SUV market while adding another model with Huawei-developed technology and Chery involvement. The smaller 81-kWh battery option also gives Luxeed a lower pre-sales entry point than the original 100-kWh configurations. This broader range allows the brand to address customers with different battery-capacity requirements while maintaining a model positioned around driving performance. The final pricing structure and production specifications will be clarified when the RX officially launches on September 28.

Stelato V8 Pre-Orders Will Open at the Same Event

The September 28 event will also include Stelato, the brand jointly developed by Huawei and BAIC, which will open pre-orders for its first MPV, the V8. The model debuted at the Chengdu Auto Show on August 21 and is positioned as a flagship family MPV. It will be offered in battery electric vehicle and extended-range electric vehicle variants. The V8 measures 5,335 mm in length and has a 3,250 mm wheelbase, while power sliding doors are among its equipment features. The model will become Stelato's third vehicle after the S9 sedan and G9 SUV, although pricing and a formal launch date have not yet been announced.

Industry Impact & Outlook

The RX launch gives Luxeed another entry point into China's competitive electric SUV market while the 81-kWh option broadens its pre-sales pricing strategy beyond the original 100-kWh range. The combination of battery choices, rear- and all-wheel-drive configurations, and differentiated driving-system architectures could allow the brand to address buyers with different usage requirements. Huawei's technology involvement and Chery's development role also reinforce the model's position within the broader HIMA ecosystem. The immediate next steps are the September 28 launch, disclosure of final RX pricing, and further clarification of the higher-specification vehicle's driving capabilities and availability.

Frequently Asked Questions

When will the Luxeed RX launch in China?
The Luxeed RX is scheduled to launch in China on September 28, with the HIMA event beginning at 2:30 pm Beijing Time. The launch will establish final pricing for the electric coupe SUV after pre-sales began with 100-kWh battery configurations on August 20. Luxeed subsequently added an 81-kWh option that lowered the starting pre-sales price to 269,800 yuan. The launch event will also feature Stelato, which plans to open pre-orders for its V8 MPV at the same event. Final RX prices have not yet been announced.