Luxeed RX 81-kWh Version Lowers Pre-Sale Price by 10%

Luxeed RX Adds Lower-Priced 81-kWh Battery Option

Luxeed RX 81-kWh version is now available for pre-orders at a starting price of 269,800 yuan ($39,960), giving buyers a smaller-battery alternative to the coupe SUV’s earlier 100-kWh configuration. The new version reduces the previous starting pre-sale price of 299,800 yuan by 30,000 yuan, or 10%. It is offered in two variants: one with a co-optical-path in-cabin LiDAR system starting at 269,800 yuan, and another with an architecture designed for L3 autonomous driving starting at 329,800 yuan. The RX originally opened for pre-orders on August 20, exclusively with the larger 100-kWh battery, at pre-sale prices ranging from 299,800 yuan to 359,800 yuan.

Luxeed RX Targets Daily Driving With Smaller Battery

Zhao Changjiang, Luxeed’s executive director and executive vice president, said 70% of RX pre-order customers are adding the vehicle to households that already own another car. He said the 81-kWh battery is intended to meet daily commuting and weekend-trip needs when energy consumption is well controlled. Zhao also said, in comments posted on Weibo, that not every buyer needs a larger battery while emphasizing driving performance. The pricing change therefore broadens the RX lineup without removing the larger-battery versions. Buyers can choose between a lower entry price and the additional battery capacity offered by the original configuration, while the higher-priced L3-oriented variant remains part of the new version strategy.

Luxeed RX Uses Huawei Electric Drive and Battery Platforms

Positioned as a mid-to-large all-electric coupe SUV, the Luxeed RX is built on Huawei’s Tuling platform and measures 5,020 mm long, 2,007 mm wide and 1,585 mm high, with a 3,000-mm wheelbase. The model is offered with either a single-motor rear-wheel-drive setup or a dual-motor all-wheel-drive configuration, and it is the first Luxeed model to feature Huawei’s next-generation high-performance electric drive system. Its battery uses Huawei’s Giant Whale battery platform, with previously filed capacities of 100.424 kWh, 100.256 kWh and 81.1 kWh. The vehicle’s stated CLTC range reaches up to 852 kilometers, providing the technical basis for the smaller-battery version’s positioning around everyday use.

Luxeed RX Adds Advanced Sensing and L3 Architecture

The RX also uses a 38-sensor fused-sensing system that includes an 896-channel dual-optical-path imaging-grade LiDAR and three high-precision solid-state LiDAR units. Richard Yu, Huawei’s executive director and chairman of its consumer business group, said at the August 20 event that the RX adopts an architecture designed for L3 autonomous driving. The lower starting price places the model in more direct competition with the Xiaomi YU7, whose standard version starts at 233,500 yuan. Luxeed’s current lineup consists of the S7 sedan, R7 coupe SUV and V9 MPV, making the RX its fourth model. The RX is expected to officially launch this fall.

Luxeed RX Expands Its Competitive Price Position

The RX’s expanded pricing structure gives Luxeed a way to address buyers who may prioritize purchase price and practical driving range over maximum battery capacity, while retaining higher-priced configurations for customers seeking additional capability. The presence of multiple sensor and LiDAR configurations also keeps advanced driver-assistance hardware central to the model’s positioning. For Huawei and Chery, the broader RX offering adds another product to the Luxeed portfolio and creates a clearer price point against competing electric SUVs. The competitive relevance is particularly visible against the Xiaomi YU7, where the RX now enters the market at a lower gap than its original pre-sale positioning.

Luxeed RX Official Launch Remains the Next Milestone

The pricing and configuration changes could make the RX more relevant to households considering an additional vehicle, a customer group that Zhao said represents 70% of current pre-orders. The next important step is the model’s expected official launch this fall, when final specifications, pricing and market response will provide a clearer indication of how buyers respond to the 81-kWh option. For the wider electric SUV market, the development illustrates how manufacturers can use battery capacity, autonomous-driving architecture and equipment levels to create distinct price points within the same vehicle line. The effect will depend on final launch conditions and customer demand across the competing coupe-SUV segment.

Industry Impact & Outlook

The lower entry price broadens the Luxeed RX’s positioning by allowing the model to address buyers who do not consider a 100-kWh battery necessary while retaining higher-priced configurations with additional technology and capability. The change also sharpens the RX’s price comparison with the Xiaomi YU7 and gives Luxeed another way to differentiate within the electric coupe-SUV segment. The 70% share of pre-orders from households adding another vehicle could further support the relevance of a lower-priced configuration. The expected official launch this fall should provide the next concrete indication of customer response, final pricing, and the RX’s position within the competitive market.

Frequently Asked Questions

What is the starting pre-sale price of the new Luxeed RX version?
The new Luxeed RX version with an 81-kWh battery starts at 269,800 yuan ($39,960) during pre-sales. This represents a 30,000-yuan, or 10%, reduction from the model’s previous starting pre-sale price of 299,800 yuan. The new version is offered in two variants, including one with a co-optical-path in-cabin LiDAR system and another with an architecture designed for L3 autonomous driving. The RX originally opened for pre-orders on August 20 with a larger 100-kWh battery and pre-sale prices ranging from 299,800 yuan to 359,800 yuan.