Lincoln SUV Planned for 2029 Production on Bronco Platform

Ford Plans New Lincoln SUV for the Luxury Segment

Ford Motor Company is reportedly preparing a new Ford Motor Company luxury vehicle for its Lincoln brand, with the Lincoln SUV expected to join the lineup before the end of the decade. Two people familiar with Ford's product plans indicate that the model will be positioned below the Lincoln Navigator while targeting the premium body-on-frame SUV segment. The vehicle is expected to compete with the Mercedes-Benz G-550, giving Lincoln a model aimed at buyers seeking a more rugged luxury SUV without reaching the Navigator's pricing level, which currently starts at USD 89,995.

Lincoln SUV Expected to Use Ford Bronco Platform

The reported Lincoln SUV is expected to share the T6 platform used by the Ford Bronco, Ranger, and Everest, reinforcing earlier reports about Lincoln developing a new body-on-frame vehicle. A similar report that emerged in February indicated that the model would be a two-row SUV with a softer exterior design than the Bronco. The planned product would therefore combine the underlying architecture and capabilities associated with Ford's existing body-on-frame vehicles with a more refined Lincoln design approach. The reported launch window remains around 2029-2030, placing the vehicle within Lincoln's longer-term product expansion strategy.

Production Timing and Competitive Positioning

A program code for the new Lincoln SUV has reportedly already been assigned for supplier-related activities, suggesting that the project has progressed beyond an early conceptual stage. Production is tentatively scheduled for late summer 2029 at the Michigan Assembly Plant. The planned positioning below the Navigator would give Lincoln an opportunity to expand its premium SUV portfolio while addressing a segment occupied by vehicles such as the Mercedes-Benz Group AG G-550. The model's reported body-on-frame construction could also provide Lincoln with a distinct product proposition compared with softer, road-focused luxury SUVs.

Potential Significance for Lincoln's SUV Portfolio

The reported program could strengthen Lincoln's presence in the premium SUV market by combining a luxury-oriented design with the body-on-frame architecture already proven across Ford's global vehicle portfolio. The use of the T6 platform would provide a common technical foundation shared with established Ford products, while the planned two-row configuration and softer exterior treatment would help differentiate the Lincoln from the Bronco. For the United States market, where large and premium SUVs remain an important part of the luxury vehicle landscape, the new model could occupy a strategic position between the Navigator and more rugged competitors.

Frequently Asked Questions

When is the new Lincoln SUV expected to enter production?
The Lincoln SUV is reportedly targeted for production in late summer 2029 at Ford's Michigan Assembly Plant, although the timing remains tentative based on current product planning information. The model is expected to launch around the 2029-2030 period and would be positioned below the Lincoln Navigator in the brand's lineup. It is also expected to use Ford's T6 body-on-frame platform, shared with vehicles including the Bronco, Ranger, and Everest, while adopting a softer and more premium Lincoln-oriented exterior design.