iCAUR V27 REEV Draws 1,500 Thailand Registrations

iCAUR V27 REEV Gains Strong Initial Thailand Interest

Chery Group’s iCAUR V27 REEV has generated more than 1,500 registrations of interest in Thailand since its introduction at Big Motor Sale 2026, according to a September 29, 2026 report. Deliveries are scheduled to start October 1, giving the newly launched range-extended electric vehicle an immediate commercial rollout in the Thai market. The launch also signals Chery Group’s broader commitment to expanding iCAUR’s local presence, with the company planning a larger retail footprint and future vehicle assembly in Thailand.

Dealer Network Expansion and Local Assembly Plans

The company plans to increase its dealer network to more than 25 locations nationwide by the end of 2026. Chery Group also targets starting V27 REEV assembly in Thailand during 2027, moving beyond vehicle sales toward local production. This planned manufacturing step would follow the model’s initial market introduction and provide a longer-term foundation for the brand’s expansion in the country. The timing also places dealer development, customer deliveries, and assembly plans within a relatively compressed expansion schedule.

Chery Group Thailand Reports More Than 47,700 Sales

At the V27 REEV launch event, the president of Chery Group Thailand said the group recorded more than 47,700 units in total local sales from September 2024 through August 2026. The company also reported a workforce of 1,450 Thai employees, reflecting an established local operating base rather than a newly formed market presence. These figures provide context for the V27 REEV rollout, showing that the launch is part of a broader commercial and operational footprint that has already developed in Thailand.

Thai Plant Production Surpasses 20,000 Units

Production activity has also increased at the group’s Thai plant. Total production volume from April 2026 through August 2026 had already exceeded 20,000 units, according to the launch-event disclosure. Together with reported local sales and employment figures, the production result indicates that Chery Group has established significant operating activity in Thailand ahead of its planned 2027 V27 REEV assembly start. The company’s next phase therefore combines market expansion with continued development of local manufacturing capacity.

Industry Impact & Outlook

The V27 REEV rollout expands Chery Group’s presence in Thailand while connecting retail growth with a stated move toward local assembly. More than 1,500 registrations of interest, a planned dealer network of over 25 locations, and existing plant production provide the immediate commercial and operational context for the program. The planned 2027 assembly start could deepen the group’s local manufacturing footprint and support further model expansion, while the October 1 delivery date provides an early point for measuring customer response to the new vehicle. The most relevant next steps are deliveries, dealer expansion, and progress toward local assembly.

Frequently Asked Questions

What are the key plans for the iCAUR V27 REEV in Thailand?
Chery Group plans to expand the model’s retail reach in Thailand and target local assembly during 2027, following its initial market launch. More than 1,500 registrations of interest have been recorded since its Big Motor Sale 2026 introduction, with deliveries scheduled for October 1. The company also plans more than 25 dealer locations nationwide by the end of 2026. Chery Group Thailand reported more than 47,700 local sales from September 2024 through August 2026. Its Thai plant also produced more than 20,000 units between April and August 2026.