iCAUR Paraguay Launch Expands Chery's Electric SUV Lineup

iCAUR Enters Paraguay With Electrified SUV Lineup

The iCAUR Paraguay launch marks the introduction of Chery Automobile's iCAUR brand in Paraguay through Grupo Garden. The initial range includes the V23, a fully electric compact SUV offering up to 500 km of range, alongside two range-extended plug-in hybrid models. The 03T combines an electrified powertrain with off-road capability, while the larger V27 delivers up to 450 hp and targets higher-performance and adventure-oriented applications. The launch gives Paraguayan buyers access to a dedicated electrified vehicle brand within Chery's global ecosystem and expands Grupo Garden's presence in the country's growing new-energy vehicle market.

iCAUR Models Target Electric and Adventure Applications

The initial product strategy covers different uses within the SUV segment. The V23 focuses on fully electric urban mobility while providing a stated range of up to 500 km. The 03T adds off-road capability to its electrified powertrain, extending the technology toward applications beyond conventional city driving. The V27 occupies a larger and more performance-focused position, with output of up to 450 hp and an emphasis on adventure-oriented use. Together, the three models establish a lineup that combines battery-electric and range-extended technologies across urban, off-road, and higher-performance SUV applications.

Grupo Garden Expands Its New-Energy Vehicle Presence

For Grupo Garden, the introduction adds an electrified brand to its vehicle portfolio in Paraguay and strengthens its participation in the country's new-energy vehicle market. The company is bringing a brand positioned specifically around electrified mobility rather than adding individual electrified models to an existing conventional range. The launch also connects the local market with Chery Automobile's broader global ecosystem. This structure gives iCAUR a defined market identity while allowing the initial lineup to address multiple SUV use cases.

Electrified SUV Strategy Broadens Market Applications

iCAUR's approach combines urban-focused vehicles with products designed for more demanding driving environments, creating a broader application range for electrified propulsion. Battery-electric technology is represented by the V23, while range-extended plug-in hybrid systems appear in the 03T and V27. The product mix therefore does not rely on a single electrification format or customer use case. In Paraguay's SUV market, the strategy introduces electrified vehicles that span compact urban transportation, off-road capability, and higher-performance applications, giving the brand several distinct positions within the same broader vehicle category.

Industry Impact & Outlook

The launch broadens the range of electrified SUV choices available in Paraguay and gives Chery Automobile a dedicated iCAUR presence focused on new-energy mobility. Its combination of battery-electric and range-extended models could help address different driving requirements, particularly where buyers distinguish between urban range needs, off-road capability, and performance. For Grupo Garden, the move expands its role in the country's emerging new-energy vehicle segment. The immediate focus will be establishing the brand locally and positioning its initial models across their intended use cases, while the product strategy provides a foundation for further electrified vehicle adoption in the market.

Frequently Asked Questions

What iCAUR models were launched in Paraguay?
The initial iCAUR lineup in Paraguay includes the V23, 03T, and V27. The V23 is a fully electric compact SUV with a stated range of up to 500 km. The 03T is a range-extended plug-in hybrid model combining electrified propulsion with off-road capability. The larger V27 is also range-extended and offers up to 450 hp, with a positioning focused on higher-performance and adventure-oriented applications. The lineup therefore covers urban electric mobility as well as off-road and performance-focused SUV applications.