Hyundai Vietnam Sales Fall 9.9% in September 2026

Hyundai Vietnam Sales Decline 9.9% in September 2026

Thanh Cong Group (TC Group) reported on October 10, 2026, that Hyundai sold 3,872 vehicles in Vietnam during September, representing a 9.9% year-over-year decline. Cumulative sales for the first nine months of 2026 reached 35,412 units, compared with 35,802 units during the corresponding period of 2025, a decrease of 1.1%. The results indicate that Hyundai's reported sales volume remained slightly below the previous year's level through September. The September figures covered the company's passenger vehicle lineup and commercial vehicle business. TC Group also highlighted a recognition involving Hyundai Thanh Cong Vietnam's vehicle exports to Mexico and Australia, while outlining its priorities for the final months of 2026.

Hyundai Tucson Leads September Model Sales

The Hyundai Tucson was the company's best-selling model in September 2026, recording 1,004 units. The Creta followed with 849 units, while the Accent and Stargazer registered 204 and 200 units, respectively. The Grand i10 contributed 165 vehicles, followed by the Santa Fe with 107 and the Palisade with 84. The Custin recorded 54 units, the Venue reached 46, and the Elantra accounted for 16. These figures show substantial differences in reported sales volumes across Hyundai's listed models during the month. The Tucson led the lineup, followed by the Creta, while the Elantra recorded the lowest September volume among the models specified in the announcement.

September 2026 Hyundai Model Sales Breakdown

The September sales figures reported by Thanh Cong Group provide a model-by-model view of Hyundai's performance in Vietnam. The Tucson and Creta recorded the two highest volumes among the listed models, while the remaining passenger vehicles posted lower individual totals. Hyundai's commercial vehicle business also contributed significantly to the month's reported sales, with 1,138 units. The following table consolidates the figures supplied in the announcement. The passenger vehicle model figures and commercial vehicle total are presented separately because the announcement does not provide a complete category-level reconciliation or specify whether every commercial vehicle model is included in the passenger vehicle lineup.

Hyundai September 2026 Sales by Model

Hyundai Vietnam's Nine-Month Sales Performance

Hyundai recorded total sales of 35,412 vehicles in Vietnam during the first nine months of 2026, compared with 35,802 units in the same period of 2025. The difference represents a reduction of 390 vehicles, equivalent to the reported year-over-year decline of 1.1%. Although the cumulative decrease was smaller than the 9.9% decline reported for September alone, the figures confirm that year-to-date sales remained below the previous year's level. The available announcement does not provide monthly comparisons for every period or explain the factors behind the changes. Consequently, the reported totals establish the sales trend through September without identifying a specific cause for the decline.

Vehicle Export Recognition at the 2026 Car Choice Awards

Hyundai Thanh Cong Vietnam's vehicle export ceremony for shipments to Mexico and Australia was named among the Top 5 automotive industry events at the 2026 Car Choice Awards. The recognition adds an export-related development to the company's September sales announcement. The source identifies Mexico and Australia as the destinations associated with the vehicle shipments but does not specify export volumes, vehicle models, shipment values, or delivery schedules. It also does not provide further details about the award's selection criteria. The recognition therefore establishes the ceremony's inclusion among the five highlighted automotive industry events, without providing enough information to quantify the contribution of those exports to Hyundai's overall business performance.

TC Group Outlines Priorities for the Final Months of 2026

Thanh Cong Group said it would continue developing Hyundai's product lineup, strengthening business operations, and making use of its nationwide distribution network during the remaining months of 2026. These priorities were outlined alongside the reported sales results and the recognition of the vehicle export ceremony. The company did not specify particular new models, operational targets, distribution investments, or sales forecasts in the supplied announcement. Its stated approach therefore identifies broad business priorities rather than a detailed implementation schedule. The next reported results will help establish how Hyundai's sales performance develops after September, while additional company announcements would be needed to confirm specific product, operational, or export initiatives.

Industry Impact & Outlook

Hyundai's September results highlight the importance of model-level performance and commercial vehicle sales in assessing its position in Vietnam's automotive market. The Tucson and Creta accounted for the highest reported volumes among the listed passenger vehicle models, while the commercial vehicle business recorded 1,138 units during the month. With cumulative sales down 1.1% through September, TC Group's stated focus on product development, business operations, and nationwide distribution will be relevant to its remaining 2026 performance. The export ceremony's recognition also provides a separate indicator of the company's international shipment activity, although the announcement does not quantify its commercial contribution or establish whether exports affected domestic sales.

Frequently Asked Questions

How many Hyundai vehicles were sold in Vietnam in September 2026?
Hyundai sold 3,872 vehicles in Vietnam during September 2026, according to figures reported by Thanh Cong Group on October 10. This represented a 9.9% decline compared with September of the previous year. The reported total covered Hyundai's business in Vietnam, including its commercial vehicle sales. Commercial vehicles accounted for 1,138 units during the month. The announcement did not identify a specific cause for the overall decline or provide a complete year-over-year breakdown for every model and vehicle category.

Which Hyundai model was the best seller in Vietnam in September 2026?
The Hyundai Tucson was the best-selling model in Vietnam in September 2026, recording 1,004 units according to Thanh Cong Group's sales announcement. The Creta ranked second with 849 units, followed by the Accent with 204 and the Stargazer with 200. Other listed models included the Grand i10, Santa Fe, Palisade, Custin, Venue, and Elantra. The figures establish the relative sales volumes reported for these models during September but do not explain the factors influencing individual model demand.

What were Hyundai Vietnam's total sales during the first nine months of 2026?
Hyundai recorded cumulative sales of 35,412 vehicles in Vietnam during the first nine months of 2026, compared with 35,802 units during the same period of 2025. The difference was 390 vehicles, representing a year-over-year decline of 1.1%. This cumulative result indicates a smaller percentage decrease than the 9.9% decline reported for September alone. However, the announcement does not provide a detailed monthly breakdown or explain the factors behind the year-to-date performance. The figures cover the period through September 2026.

How many commercial vehicles did Hyundai sell in September 2026?
Hyundai's commercial vehicle sales reached 1,138 units in September 2026, according to the figures reported by Thanh Cong Group. This category formed part of the company's reported business during a month when overall Hyundai sales in Vietnam totaled 3,872 vehicles. The announcement provides the commercial vehicle total but does not break it down by individual commercial vehicle model or provide a year-over-year comparison for the category. Therefore, the reported figure establishes September's commercial vehicle volume without identifying the reasons behind its performance or its contribution to changes in total sales.

Which Hyundai models recorded the lowest sales in September 2026?
The Hyundai Elantra recorded the lowest September sales among the ten models listed in Thanh Cong Group's announcement, with 16 units. The Venue followed with 46 units, while the Custin registered 54 and the Palisade recorded 84. The Santa Fe reached 107 units, and the Grand i10 posted 165. These figures show the reported differences in monthly volumes across the listed models. The announcement does not provide detailed explanations for the lower totals or establish whether the results reflect changes in availability, consumer demand, or other factors.

What recognition did Hyundai Thanh Cong Vietnam receive in 2026?
Hyundai Thanh Cong Vietnam's vehicle export ceremony for shipments to Mexico and Australia was named among the Top 5 automotive industry events at the 2026 Car Choice Awards. The recognition was included in Thanh Cong Group's October 10 announcement covering September sales. The supplied information does not specify export quantities, the models shipped, or the financial value of the shipments. It also does not detail the award's selection criteria. The recognition confirms the ceremony's inclusion among the five highlighted events but does not independently quantify the commercial impact of Hyundai's export activity.

What are TC Group's priorities for the rest of 2026?
Thanh Cong Group said it would continue developing Hyundai's product lineup, strengthening business operations, and leveraging its nationwide distribution network during the final months of 2026. These priorities were announced alongside the September sales figures and the company's export-related recognition. TC Group did not provide specific targets for additional models, operational improvements, distribution investments, or future sales volumes in the supplied statement. The announcement therefore outlines the company's broad direction rather than a detailed action plan. Subsequent company updates and sales reports would be needed to establish the progress of these priorities.