Honda Cars India Sales Fall 14.1% in September 2026

Honda Cars India sales declined in September 2026, with total wholesale volumes reaching 6,955 units compared with 8,096 units shipped during the same month last year. The 14.09% year-over-year decline reflected weaker domestic dispatches and lower exports. Domestic volumes fell 15% to 4,465 units from 5,303 units in September 2025, while exports decreased 10.85% to 2,490 units from 2,793 units. Despite the overall decline, Honda Cars India Limited said demand remained positive for its sedan portfolio, particularly the Amaze and City, as the company prepares to refresh its SUV lineup.

September Wholesale Volumes Decline Year Over Year

Honda's September wholesale performance was lower across both domestic and export channels compared with the same period in 2025. Domestic dispatches accounted for 4,465 units, down from 5,303 units a year earlier, while exports totaled 2,490 units versus 2,793 units in September 2025. Together, these movements reduced total wholesale volumes by 1,141 units year over year. The decline comes despite continued demand traction for the company's sedan portfolio, with the compact Amaze and mid-size City identified as products maintaining positive sales momentum during the month.

Exports Provide Sequential Support

On a month-over-month basis, Honda's total wholesale volumes declined 7.37% from 7,508 units in August 2026. Domestic dispatches recorded a sharper sequential contraction, falling 17.08% from 5,385 units in August. Exports, however, moved in the opposite direction and increased 17.29% from 2,123 units in the preceding month to 2,490 units in September. The stronger export performance provided a partial cushion against weaker domestic dispatches, although it was not enough to prevent an overall sequential decline in wholesale volumes during the month.

City and Amaze Maintain Demand Traction

Despite the decline in overall wholesales, the company highlighted continued demand traction for its sedan portfolio. The compact Amaze and mid-size City remained key contributors to sales momentum during September, according to Kunal Behl, Vice President, Marketing and Sales, Honda Cars India Limited. Behl said the company was pleased with the positive sales momentum for the Honda City and Honda Amaze during the month. The comments indicate that sedan demand remained comparatively resilient even as the broader wholesale performance weakened across domestic and export channels.

Honda Elevate Facelift Planned

Honda is also preparing to refresh its mid-size SUV portfolio ahead of the festive season, with a facelift for the Elevate forming a key part of the company's product plans. Behl said the company is gearing up for the launch of the new Elevate, describing the vehicle as a refreshed and enhanced package intended to strengthen Honda's SUV offering. The planned update is expected to support dealer dispatches during the festive period. The product refresh gives Honda an opportunity to reinforce its presence in India's SUV segment while continuing to build on demand for its existing sedan models.

Industry Impact & Outlook

Honda's September results highlight the pressure on wholesale volumes while also showing that product-specific demand and upcoming portfolio updates remain important for the company in India. The sharp sequential decline in domestic dispatches was partly offset by stronger exports, while continued interest in the City and Amaze provides a positive base for the passenger-car business. The upcoming Elevate facelift could become an important factor in Honda's festive-season strategy, particularly as the company seeks to strengthen its SUV offering and support dealer dispatches through the remainder of the year.

Frequently Asked Questions

What were Honda Cars India's total wholesale volumes in September 2026?
Honda Cars India reported total wholesale volumes of 6,955 units in September 2026, down 14.09% from 8,096 units in September 2025. Domestic dispatches declined 15% year over year to 4,465 units, while exports fell 10.85% to 2,490 units. On a sequential basis, total wholesales decreased 7.37% from August 2026. The company said the Amaze and City continued to show positive demand momentum, while preparations are underway for a refreshed Elevate SUV aimed at strengthening its portfolio during the festive season.