HIMA July Deliveries Decline 4.92% as Huawei-Backed Alliance Targets Growth with New Models

Huawei-backed HIMA (Harmony Intelligent Mobility Alliance) reported deliveries of 45,046 vehicles in July, representing a 4.92% decline compared with the same month last year and an 11.02% decrease from June's 50,624 units. The performance marked the alliance's second consecutive month of year-on-year declines, the first such occurrence since May 2025. Despite the softer monthly result, HIMA maintained positive momentum for the year, supported by strong cumulative deliveries and an expanding portfolio of new models developed with several major Chinese automakers.

Between January and July, HIMA delivered 286,000 vehicles, reflecting a 13.7% increase over the same period last year. Cumulative deliveries across the alliance have now exceeded 1.48 million vehicles, reinforcing its position among China's rapidly growing intelligent vehicle brands. According to HIMA, the alliance continues to achieve industry-leading delivery speed among the country's new automotive brands while broadening its market presence across multiple premium and luxury vehicle segments.

The delivery slowdown follows an exceptionally strong second half in 2025, when monthly volumes climbed steadily. HIMA recorded deliveries of 68,216 vehicles in October, 81,864 in November and 89,611 in December, creating a challenging comparison base for 2026. Broader softness in the China automotive market has also contributed to increased pressure on monthly sales growth, even as the alliance continues expanding its product lineup.

Recent HIMA Delivery Performance

Several individual vehicle programs continued delivering notable milestones. The new-generation Aito M9, jointly developed by Huawei and Seres, surpassed 20,000 cumulative deliveries only seven weeks after deliveries began. Total deliveries of the M9 family have now exceeded 300,000 units, making it one of China's best-selling vehicles priced above 500,000 yuan. The Aito M6 also crossed 40,000 cumulative deliveries within 97 days of launch, highlighting continued customer demand for the brand's SUV lineup.

Other alliance brands also achieved significant milestones. The Luxeed V9 MPV, developed jointly by Huawei and Chery, recorded more than 10,000 deliveries within a single month after its May launch. Meanwhile, the Shangjie Z7 series, introduced through the partnership between Huawei and SAIC, exceeded 20,000 cumulative deliveries after entering the market in April and beginning customer deliveries toward the end of May.

HIMA remains central to Huawei's automotive strategy through partnerships with five established Chinese automakers. The alliance currently spans the Aito, Luxeed, Shangjie, Stelato and Maextro brands, covering vehicle price points ranging from 150,000 yuan to 1.5 million yuan. These collaborations enable Huawei to combine its intelligent vehicle technologies with the manufacturing capabilities of leading domestic automotive companies while expanding into multiple market segments.

Upcoming Models Expected to Support Growth

To strengthen future sales momentum, HIMA is preparing several important product launches. The flagship Maextro V800 and V680 MPVs are scheduled to debut on August 5. On the same day, the Stelato G9, positioned as the brand's first technology-focused luxury rugged SUV, will begin accepting reservations, marking Stelato's entry into the off-road SUV category. Earlier this year, Maextro introduced the S800 Grand Design with a starting price of 1.388 million yuan, targeting the premium luxury segment alongside established competitors.

Huawei is also broadening its automotive ecosystem through additional partnerships. The Aistaland brand, created with GAC Group, introduced its first model, the GT7, in June. Separately, Huawei and Dongfeng have established the Epicland brand, with deliveries of its first model, the X9, expected to begin in September. These launches are expected to support HIMA's long-term expansion strategy despite the recent moderation in monthly delivery growth.

Frequently Asked Questions

Why did HIMA's July vehicle deliveries decline?
HIMA's July deliveries fell 4.92% year-on-year and 11.02% from June primarily because the alliance faced a much higher comparison base created by exceptionally strong sales during the second half of 2025. The company also indicated that broader weakness in China's automotive market has affected monthly demand. Despite the decline, cumulative deliveries for January through July increased 13.7% year-on-year, while multiple newly launched models continue reaching significant delivery milestones.

What new vehicles is HIMA launching to support future growth?
HIMA plans to introduce several new products to strengthen its sales momentum. The Maextro V800 and V680 premium MPVs are scheduled for launch on August 5, while reservations for the Stelato G9 luxury rugged SUV will begin the same day. Huawei is also expanding through the Aistaland GT7 developed with GAC Group and the Epicland X9 created with Dongfeng, further broadening its intelligent vehicle portfolio across multiple market segments.