Genesis GV60 Magma Launches As Genesis First High Performance EV

Genesis GV60 Magma Introduced As First High Performance Electric Model

Genesis GV60 Magma has been announced with U.S. pricing for the 2027 model year, marking the introduction of the brand’s first high-performance vehicle. The electric performance SUV starts at an MSRP of USD 69,950 and features a dual-motor all-wheel-drive system delivering more than 600 horsepower. The vehicle represents a major expansion of Genesis performance-focused electrification strategy in the United States market, combining advanced driving technologies with premium vehicle design.

The performance SUV delivers up to 641 horsepower through its Boost Mode capability, enabling enhanced acceleration and dynamic driving performance. The model has been engineered with a wider stance, aerodynamic improvements and exclusive 21-inch forged wheels to support its sporty character. Performance technologies include Virtual Gear Shift, Launch Control, Drift Mode and GT Mode, which are designed to provide drivers with greater control and a more engaging driving experience.

Advanced Electric Performance Technologies And Premium Features

The vehicle is equipped with an 84-kWh battery system designed to support high-performance electric driving. Inside the cabin, the SUV includes a 27-inch integrated OLED display, wireless Apple CarPlay and Android Auto compatibility, along with a Bang & Olufsen audio system. These technologies combine digital convenience with premium comfort features, supporting Genesis’ approach toward creating advanced electric vehicles that deliver both performance capability and luxury-oriented experiences.

The GV60 Magma will initially become available through selected Genesis retailers in California, New York and New Jersey. The launch strategy focuses on key U.S. regions with strong demand for premium electric vehicles. Through this introduction, Genesis aims to strengthen its position in the growing electric performance vehicle segment while showcasing advanced battery technology, intelligent vehicle systems and driver-focused engineering.

Frequently Asked Questions

What is the starting price of the 2027 Genesis GV60 Magma?
The 2027 Genesis GV60 Magma starts at a U.S. MSRP of USD 69,950. The electric performance SUV is positioned as the brand’s first high-performance model, combining a dual-motor all-wheel-drive system with advanced driving technologies and premium interior features. It delivers more than 600 horsepower and introduces performance-focused modes designed to enhance acceleration, handling and driver engagement.

How much power does the Genesis GV60 Magma produce?
The vehicle produces more than 600 horsepower through its dual-motor all-wheel-drive system, with up to 641 horsepower available when Boost Mode is activated. The performance setup enables stronger acceleration and improved driving dynamics while maintaining the benefits of an electric powertrain. Additional technologies such as Launch Control, Drift Mode and GT Mode support different driving scenarios.

Where will the GV60 Magma initially launch?
The model will initially launch at select Genesis retailers in California, New York and New Jersey. These regions represent important premium vehicle markets and will provide early customers access to the brand’s first high-performance electric SUV. The rollout supports Genesis’ broader strategy of expanding its electric vehicle portfolio with performance-oriented products.