Geely Auto Group Expands Global Strategy With Ambitious Overseas Sales Targets

Geely Auto Group organized the Geely Night event in Beijing on April 23, bringing together more than 200 media representatives and business partners. During the event, executives from Geely Holding Group presented the company’s long-term global strategy and highlighted key milestones achieved during the past four decades. The presentation covered the automaker’s international expansion, progress in electrification, intelligent technology development, and the strengthening of its multi-brand portfolio under the “One Geely” vision.

The company also shared detailed international sales projections as it accelerates growth outside China. Geely stated that its market share outside China stood at approximately 5% in 2023, while export sales during the first quarter of 2026 exceeded 203,000 units. The automaker is now targeting overseas sales of 750,000 units in 2026 and aims to achieve annual international sales of 1 million units by 2027. The company views New Energy Vehicles (NEVs) as a key driver for future growth in overseas markets.

Geely Holding Group 2030 Strategic Targets

Geely Holding Group outlined several long-term objectives for 2030 as part of its global development roadmap. The company plans to achieve total annual sales exceeding 6.5 million units, including commercial vehicles. It also aims for a New Energy Vehicle penetration rate of 75% across its product portfolio. Another major target involves increasing the contribution of international markets so that one-third of total vehicle sales come from regions outside China.

Geely Holding Group 2030 Targets Overview

Regional Expansion Plans Outside China

As part of its overseas growth strategy, Geely plans to establish strong regional sales operations across multiple international markets. The company is targeting annual sales volumes of approximately 200,000 units each in Latin America, ASEAN, and Europe. In addition, the automaker expects to create markets with annual sales between 100,000 and 150,000 units in Eastern Europe, the Middle East, and the Asia-Pacific region. These targets reflect the company’s increasing focus on balanced global expansion and regional market penetration.

To improve operational efficiency outside China, Geely has started transitioning from general agent structures to direct subsidiary-based operations. The company has already established 14 overseas subsidiaries in countries including Indonesia, the Philippines, Germany, the Netherlands, Australia, and the UK. According to the automaker, this transition is intended to improve dealer support, operational control, and overall business performance in key international markets.

Europe Market Strategy and Dealer Network Expansion

In the European market, Geely plans to simultaneously offer Internal Combustion Engine (ICE) vehicles and New Energy Vehicles. The company intends to strengthen its physical retail presence by deploying more than 1,300 stores across the region. This dual-product strategy is expected to support both traditional vehicle demand and the growing adoption of electrified mobility solutions in Europe.

The company also confirmed that multiple Geely-branded products, including the Emgrand and Xingyuan models, will serve as major export vehicles for international markets. These models are expected to play an important role in expanding the company’s global footprint and improving sales volumes outside China.

Brand-Level International Expansion Plans

Lynk & Co will restructure its European business operations by transferring responsibility to Volvo. Through this approach, the brand plans to utilize Volvo’s dealer network and operational infrastructure to strengthen local sales performance. The Lynk & Co 01 and 08 models are expected to become the primary focus vehicles for European markets under this strategy.

The Zeekr brand is also preparing for additional international expansion. The company plans to export the Zeekr 9X model to the Middle East before the end of June and launch the model in Europe during September. Alongside the 9X rollout, Zeekr will continue accelerating overseas promotion activities for the 8X model as part of its broader global growth roadmap.

Frequently Asked Questions

What are Geely Auto Group’s overseas sales targets for 2026 and 2027?
Geely Auto Group aims to significantly increase its international vehicle sales during the next two years as part of its global growth strategy. The company has set an overseas sales target of 750,000 units for 2026 and plans to achieve 1 million units in annual overseas sales by 2027. These targets are supported by regional expansion plans, subsidiary establishment, dealer network growth, and a stronger focus on New Energy Vehicles in international markets.

How is Geely expanding its operations outside China?
Geely is expanding internationally by establishing subsidiaries, strengthening dealer operations, and increasing regional sales targets across key markets. The company has already created 14 overseas subsidiaries in countries such as Germany, Australia, Indonesia, and the UK. It is also targeting higher sales volumes in Europe, ASEAN, Latin America, Eastern Europe, and the Middle East while increasing its retail footprint and promoting both ICE and NEV products globally.

What role will Lynk & Co and Zeekr play in Geely’s international strategy?
Lynk & Co and Zeekr are expected to become major contributors to Geely’s international growth strategy through expanded overseas operations and product launches. Lynk & Co will utilize Volvo’s European dealer network to strengthen regional sales performance, while Zeekr plans to launch the 9X and promote the 8X model in overseas markets. These initiatives are intended to support Geely’s broader objective of increasing global market share and NEV adoption.