- GAC Group Morocco launches three advanced SUV models.
- Hybrid and plug-in vehicles expand Moroccan consumer choices.
GAC Group officially expanded its international footprint by entering the Morocco market on July 8 through a partnership with M-AUTOMOTIV, a well-established automotive company with an extensive local sales and after-sales service network. The collaboration aims to strengthen the brand's presence by introducing three SUV models designed for different customer needs, including urban mobility, fuel-efficient family transportation, and premium long-distance travel. M-AUTOMOTIV has already completed its initial dealership network across Casablanca and Tangier, providing a solid foundation for vehicle sales and customer support.
Three SUV Models Introduced for Different Driving Needs
The first model is the EMZOOM, a compact SUV developed for urban commuting. It is powered by a 1.5 TGDI turbocharged gasoline engine paired with a 7WDCT transmission, producing a maximum output of 174 hp and 270 Nm of torque. The SUV also includes L2-level intelligent driving assistance and a new-generation in-vehicle connectivity system, offering a combination of performance, convenience, and advanced driver assistance technologies for everyday driving.
The second vehicle is the EMKOO HEV, a smart hybrid SUV engineered for customers seeking improved fuel efficiency without compromising performance. It combines a 2.0L ATK Atkinson-cycle engine with a dual-motor, multi-speed DHT hybrid system. The vehicle delivers combined fuel consumption as low as 4.8 liters per 100 kilometers while providing a maximum drive motor output of 134 kW, making it suitable for energy-conscious family transportation.
The third model is the flagship S7 PHEV, a premium plug-in hybrid SUV equipped with a highly efficient hybrid system that integrates a 1.5T turbocharged engine with an electric motor. The SUV offers an approximate pure electric driving range of 150 kilometers and a combined driving range exceeding 1,000 kilometers, providing flexibility for both daily commuting and extended journeys while reducing fuel dependency.
GAC Group's Morocco Expansion at a Glance
| Model | Powertrain | Key Highlights |
|---|---|---|
| EMZOOM | 1.5 TGDI Turbo Petrol + 7WDCT | 174 hp, 270 Nm, L2 intelligent driving assistance, connected vehicle features |
| EMKOO HEV | 2.0L Atkinson Engine + Dual-Motor DHT Hybrid | 4.8 L/100 km fuel consumption, 134 kW drive motor |
| S7 PHEV | 1.5T Turbo Engine + Electric Motor | Approximately 150 km electric range, over 1,000 km combined range |
The launch of these three SUVs reflects GAC Group's strategy to address multiple customer segments in Morocco by offering conventional gasoline, hybrid, and plug-in hybrid technologies. Supported by M-AUTOMOTIV's established dealership and service infrastructure, the company is positioned to provide customers with vehicle sales, after-sales support, and access to a diversified SUV portfolio tailored to local market requirements.
Frequently Asked Questions
What vehicles has GAC Group introduced in Morocco through its partnership with M-AUTOMOTIV?
GAC Group has entered the Moroccan market by partnering with M-AUTOMOTIV and launching three SUVs: the EMZOOM, EMKOO HEV, and S7 PHEV. These models target different customer needs, including urban commuting, fuel-efficient family driving, and premium long-distance travel. The lineup includes gasoline, hybrid, and plug-in hybrid powertrains, while M-AUTOMOTIV supports the launch through its established sales and after-sales network across key Moroccan cities, including Casablanca and Tangier.
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