Quick Takeaways
  • GAC Group Morocco launches three advanced SUV models.
  • Hybrid and plug-in vehicles expand Moroccan consumer choices.

GAC Group officially expanded its international footprint by entering the Morocco market on July 8 through a partnership with M-AUTOMOTIV, a well-established automotive company with an extensive local sales and after-sales service network. The collaboration aims to strengthen the brand's presence by introducing three SUV models designed for different customer needs, including urban mobility, fuel-efficient family transportation, and premium long-distance travel. M-AUTOMOTIV has already completed its initial dealership network across Casablanca and Tangier, providing a solid foundation for vehicle sales and customer support.

Three SUV Models Introduced for Different Driving Needs

The first model is the EMZOOM, a compact SUV developed for urban commuting. It is powered by a 1.5 TGDI turbocharged gasoline engine paired with a 7WDCT transmission, producing a maximum output of 174 hp and 270 Nm of torque. The SUV also includes L2-level intelligent driving assistance and a new-generation in-vehicle connectivity system, offering a combination of performance, convenience, and advanced driver assistance technologies for everyday driving.

The second vehicle is the EMKOO HEV, a smart hybrid SUV engineered for customers seeking improved fuel efficiency without compromising performance. It combines a 2.0L ATK Atkinson-cycle engine with a dual-motor, multi-speed DHT hybrid system. The vehicle delivers combined fuel consumption as low as 4.8 liters per 100 kilometers while providing a maximum drive motor output of 134 kW, making it suitable for energy-conscious family transportation.

The third model is the flagship S7 PHEV, a premium plug-in hybrid SUV equipped with a highly efficient hybrid system that integrates a 1.5T turbocharged engine with an electric motor. The SUV offers an approximate pure electric driving range of 150 kilometers and a combined driving range exceeding 1,000 kilometers, providing flexibility for both daily commuting and extended journeys while reducing fuel dependency.

GAC Group's Morocco Expansion at a Glance

Model Powertrain Key Highlights
EMZOOM 1.5 TGDI Turbo Petrol + 7WDCT 174 hp, 270 Nm, L2 intelligent driving assistance, connected vehicle features
EMKOO HEV 2.0L Atkinson Engine + Dual-Motor DHT Hybrid 4.8 L/100 km fuel consumption, 134 kW drive motor
S7 PHEV 1.5T Turbo Engine + Electric Motor Approximately 150 km electric range, over 1,000 km combined range

The launch of these three SUVs reflects GAC Group's strategy to address multiple customer segments in Morocco by offering conventional gasoline, hybrid, and plug-in hybrid technologies. Supported by M-AUTOMOTIV's established dealership and service infrastructure, the company is positioned to provide customers with vehicle sales, after-sales support, and access to a diversified SUV portfolio tailored to local market requirements.

Frequently Asked Questions

What vehicles has GAC Group introduced in Morocco through its partnership with M-AUTOMOTIV?
GAC Group has entered the Moroccan market by partnering with M-AUTOMOTIV and launching three SUVs: the EMZOOM, EMKOO HEV, and S7 PHEV. These models target different customer needs, including urban commuting, fuel-efficient family driving, and premium long-distance travel. The lineup includes gasoline, hybrid, and plug-in hybrid powertrains, while M-AUTOMOTIV supports the launch through its established sales and after-sales network across key Moroccan cities, including Casablanca and Tangier.


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