Ford Fathom Electric Pickup Named at USD 28,350 Starting Price

Ford Fathom Electric Pickup Set for 2027 Launch

Ford Motor Co has announced that its upcoming midsize electric pickup will carry the Fathom name, with pricing expected to start at approximately USD 28,350 for a standard-range battery. The positioning places the new truck close to Ford’s Maverick pickup, which starts at USD 28,145. The Fathom designation followed a nine-month selection process before being finalized. Pre-orders are scheduled to begin in early 2027, while customer deliveries are planned for fall 2027. Ford expects the vehicle to serve as the first member of a broader family of models developed around its new electric-vehicle platform.

Fathom Introduces New EV Technology and Manufacturing Approach

Each Fathom truck will include the hardware required for Ford’s next generation of BlueCruise capability, with the system integrated with Apple Maps. The electric pickup will also feature a digital car key and bi-directional power capability. Built on Ford’s Universal EV Platform, Fathom production will use a new assembly-tree manufacturing process at the company’s Louisville Assembly Plant. Under this approach, three separate lines handling the front, rear, and structural battery and seating sections will operate simultaneously before joining together at the final stage. This replaces the traditional manufacturing approach centered on a single long conveyor belt.

Frequently Asked Questions

When will pre-orders for the new electric pickup begin?
The manufacturer plans to open pre-orders in early 2027, followed by customer deliveries beginning in fall 2027 as production ramps up at the Louisville Assembly Plant. The vehicle is expected to launch with a starting price of about USD 28,350 and a standard-range battery. It will also introduce several technologies, including next-generation BlueCruise hardware, Apple Maps integration, a digital car key, and bi-directional power capability. The pickup is planned as the first model in a broader family based on the company’s new Universal EV Platform.