firefly Halo Series Unveiled With Habitat Model Launch In Shanghai

On July 20, firefly unveiled its new firefly Halo series in Shanghai, introducing its first model, the Habitat. The firefly Halo series represents the brand’s first product family developed around a design-driven philosophy, with the Habitat positioned as the initial model under this approach. The vehicle is available from CNY 133,300, while customers selecting the Battery as a Service (BaaS) battery rental program can purchase it from CNY 93,300. The launch highlights firefly’s focus on combining distinctive design elements with flexible ownership options.

The Halo series name reflects firefly’s ability to emit light and supports the brand’s “freedom to glow” ethos. Inspired by the concept of “inner glow”, the series introduces a visual identity centered on emotional design and unique styling characteristics. The Habitat model has been designed by Kris Tomasson, Senior Vice President of Design at NIO, incorporating a signature color palette featuring four shades of green. The model aims to deliver a recognizable appearance while maintaining a calm and refined character throughout its exterior and interior design.

The Habitat exterior features an illuminated firefly logo light and a ProGloss clear-coat finish, reinforcing the model’s premium design language. Inside the cabin, the vehicle focuses on creating a tranquil environment through carefully integrated comfort and visual details. The interior includes wraparound seats with ventilation and back relaxation functions, firefly logo-embossed headrests, and diagonally embossed door panels that match the overall design theme. Through these elements, firefly aims to establish a distinctive passenger car experience based on comfort, aesthetics, and brand identity in the competitive automotive market of China.

Frequently Asked Questions

What is the firefly Halo series and which model was launched first?
The firefly Halo series is a new design-focused product family introduced by firefly in Shanghai with the Habitat as its first model. The series follows the brand’s “freedom to glow” philosophy and highlights emotional design, premium styling, and flexible ownership choices. The Habitat was designed by Kris Tomasson, Senior Vice President of Design at NIO, and features unique exterior lighting, signature colors, and a comfort-oriented interior layout.