Fang Cheng Bao Cumulative Sales Surpass 500000 Units as July Deliveries Jump 1906 Percent

BYD's personalized brand Fang Cheng Bao has surpassed the milestone of 500,000 cumulative vehicle sales as it celebrates its third anniversary. The achievement comes after another strong monthly performance, highlighting the brand's rapid expansion in the competitive electric vehicle market. The company also continues to broaden its product portfolio with additional SUV and sedan models, reinforcing its strategy of serving multiple customer segments while maintaining a premium positioning within China's automotive industry.

According to company information, cumulative deliveries stood at 497,424 vehicles as of July 31. Based on that figure, the brand sold another 2,576 vehicles during the first days of August, allowing total cumulative sales to exceed the 500,000-unit mark. The sales momentum has accelerated considerably this year after the company crossed 300,000 cumulative units on January 15, exceeded 400,000 units in May, and then added another 100,000 vehicles within roughly three months.

Introduced in August 2023, Fang Cheng Bao was positioned between BYD's Dynasty and Ocean product families and the ultra-premium Yangwang lineup. The brand entered the market with the Bao 5 SUV in November 2023, targeting buyers seeking rugged sport utility vehicles. It later expanded its portfolio with the Bao 8 off-road SUV, which entered the market in November 2024 and further strengthened its presence in the premium SUV segment.

The strongest contributor to recent growth has been the Tai series, which was developed for urban commuting and family-oriented customers at more accessible pricing. The Tai 3 entered the market in April 2025, while the Tai 7 followed in September 2025. Since its launch, the Tai 7 has quickly become the company's highest-volume product, significantly outperforming the off-road-focused Bao series and reshaping the brand's overall sales mix.

The Tai 7 delivered more than 210,000 units within approximately 11 months of launch, including 27,320 deliveries during July alone. Overall, Fang Cheng Bao recorded July sales of 41,213 vehicles, representing a year-on-year increase of 190.6% and a month-on-month gain of 15.7%. During the first seven months of the year, total sales reached 200,687 vehicles, reflecting year-on-year growth of 167.9%.

Fang Cheng Bao Sales Performance Overview

Earlier this month, Fang Cheng Bao stated that its average transaction price remained above 223,000 yuan, equivalent to approximately $32,850. Although this is below the 238,800 yuan reported in October 2025, the decline mainly reflects the increasing contribution of the lower-priced Tai series, which has become the dominant driver of the brand's expanding sales volume.

The company is continuing to enlarge its model range. Earlier this week, it previewed the Tai 9, a full-size SUV measuring more than 5.3 meters in length with a wheelbase exceeding 3.1 meters, making it larger than the Bao 8. The official teaser video was released on August 2, while division general manager Xiong Tianbo indicated through Weibo that customers would not have to wait much longer for its official debut.

Fang Cheng Bao is also preparing to enter the sedan segment during the second half of the year. Planned introductions include the Formula S sedan and the Formula S GT shooting brake. Meanwhile, the Shark plug-in hybrid pickup, previously available only in overseas markets, completed regulatory filing in China during July, bringing the model one step closer to its domestic launch and further expanding the brand's product portfolio.

Frequently Asked Questions

How did Fang Cheng Bao surpass 500,000 cumulative vehicle sales?
Fang Cheng Bao exceeded 500,000 cumulative vehicle sales by maintaining rapid delivery growth throughout the year, supported primarily by the successful Tai series. Strong monthly performance, including 41,213 vehicles sold in July, combined with consistent expansion of its SUV portfolio and competitive pricing strategy, enabled the brand to move from 400,000 to more than 500,000 cumulative deliveries within about three months while continuing to strengthen its presence in China's premium electric vehicle market.

Which models are driving Fang Cheng Bao's recent sales growth?
The Tai series has become the primary contributor to Fang Cheng Bao's sales momentum. The Tai 7 alone has delivered more than 210,000 units since launch and accounted for 27,320 deliveries in July. Alongside the Bao 5 and Bao 8 SUVs, the company is preparing additional products including the Tai 9, Formula S sedan, Formula S GT shooting brake, and the Shark plug-in hybrid pickup to further expand its lineup and support future growth.