DSM Electric Swivel Seat Mechanism for Genesis GV90 Neolun

DSM to Supply Electric Swivel Seat Mechanism for Genesis GV90 Neolun

Several South Korean media sources reported that DSM will supply an electric swivel seat mechanism for the GV90 Neolun, the flagship electrified SUV under Hyundai Motor’s premium Genesis brand. The mechanism forms a core part of the swivel seat system, using an electric motor to rotate the front-row seats and lock them into the desired position. This enables a face-to-face seating configuration between the first and second rows, adding greater flexibility to the SUV’s interior arrangement and supporting the development of more versatile seating functionality in an electrified premium vehicle.

Joint Development and Mass-Production Timeline

DSM jointly developed the mechanism with Hyundai Transys, Hyundai Motor Group’s seat manufacturer, over approximately four years. The companies have completed performance validation for mass-production application, marking the completion of the development and validation process required for production use. Mass production is scheduled to begin in the fourth quarter of 2026. The planned production program positions DSM to participate in the supply of a specialized seating component for the GV90 Neolun while expanding its involvement in electrified mobility applications.

DSM Targets Higher-Value Electrified Mobility Components

DSM reportedly plans to use its expertise in precision dies and fine blanking to expand its business into high-value-added electrified mobility components. The swivel seat mechanism provides an application for these manufacturing capabilities within a more advanced vehicle interior system. For South Korea’s automotive supply chain, the development also highlights collaboration between specialized component suppliers and Hyundai Motor Group’s seat manufacturing operations. The planned 2026 production start could therefore support DSM’s broader effort to move its precision manufacturing expertise into electrified mobility component applications.

Frequently Asked Questions

What component will DSM supply for the Genesis GV90 Neolun?
DSM will reportedly supply an electric swivel seat mechanism for the Genesis GV90 Neolun, enabling the front-row seats to rotate and lock into a selected position. The system supports a face-to-face seating configuration between the first and second rows, providing greater flexibility within the vehicle cabin. DSM developed the mechanism jointly with Hyundai Transys over approximately four years and has completed performance validation for mass-production application. Mass production is scheduled to begin in the fourth quarter of 2026, according to reports from several South Korean media sources.