CUPRA Raval and VW ID. Polo EV Production Begins at Spain’s Martorell Plant

SEAT & CUPRA, part of the Volkswagen Group, announced on June 3 the start of production for the all-new CUPRA Raval B-segment sporty electric hatchback and the all-new VW ID. Polo B-segment electric hatchback at its Martorell manufacturing facility in Spain. The milestone marks an important step in the company’s strategy to expand access to electric mobility while strengthening domestic electric vehicle production capabilities. Both models are being manufactured as part of a broader initiative focused on delivering cost-effective electric vehicles for European consumers.

Electric Urban Car Family Project Supports Affordable EV Expansion

The production launch forms part of the Electric Urban Car Family project led by SEAT & CUPRA. The program is designed to introduce four electric vehicle models across three brands while maintaining production within Spain. By leveraging a common MEB+ platform architecture, the initiative aims to reduce engineering complexity, streamline manufacturing processes, and improve economies of scale. According to the company, the shared platform approach is expected to generate approximately EUR 600 million in savings across the project lifecycle.

Investment Strengthens Martorell EV Manufacturing Hub

SEAT & CUPRA stated that more than EUR 3 billion has been invested in the Martorell facility to transform it into a major center for electric vehicle manufacturing. The investment supports production modernization, advanced assembly processes, and infrastructure upgrades required for next-generation electric vehicle programs. The transformation reinforces the strategic importance of the plant within the broader industrial footprint of the Volkswagen Group and positions the facility to support future EV demand growth.

Key Details of the Electric Urban Car Family Project

The following table summarizes the major elements of the project and production initiative announced by SEAT & CUPRA.

Electric Urban Car Family Project Overview

VW Group Accelerates Entry-Level EV Strategy

The latest production milestone aligns with the wider objective of the Volkswagen Group to scale entry-level electric vehicles and accelerate electrification across Europe. Through collaboration among multiple brands, the company seeks to improve efficiency, reduce costs, and make electric mobility accessible to a broader customer base. The launch of the CUPRA Raval and VW ID. Polo represents another step toward strengthening the group’s competitive position in the growing European EV market while supporting long-term sustainability and electrification goals.

Frequently Asked Questions

What is the Electric Urban Car Family project?
The Electric Urban Car Family project is an initiative led by SEAT & CUPRA to develop affordable electric vehicles using a shared MEB+ platform. The program includes four models across three brands, all produced in Spain. By utilizing common vehicle architecture and manufacturing resources, the project aims to reduce complexity, improve production efficiency, and lower costs. The company estimates that the platform-sharing strategy could generate around EUR 600 million in savings while supporting wider adoption of electric mobility across Europe.

Why is the Martorell plant important for SEAT & CUPRA’s EV strategy?
The Martorell facility serves as a key production hub for the company’s electric vehicle ambitions. More than EUR 3 billion has been invested to transform the plant for next-generation EV manufacturing. The site will produce new electric models such as the CUPRA Raval and VW ID. Polo while supporting the broader electrification plans of the Volkswagen Group. The investment enhances manufacturing capabilities, strengthens local production in Spain, and helps increase the availability of affordable electric vehicles for European customers.