- Chery has started vehicle production at its Thailand NEV facility with significant annual capacity.
- The company is expanding local manufacturing alongside workforce and ecosystem development.
Chery Group marked a significant milestone on April 20, 2026, with the official inauguration of its Omoda & Jaecoo and Chery Thailand NEV factory in Rayong, Thailand. The event signaled the start of production at one of its 19 global manufacturing facilities, reinforcing its expansion strategy in the electric and hybrid vehicle segment. The plant integrates advanced production technologies such as aluminum body welding and is designed to deliver scalable manufacturing efficiency. With operations now underway, the facility represents a critical step in strengthening regional supply capabilities.
Production Capacity and Manufacturing Capabilities
The Rayong plant is structured to support an annual production capacity of up to 80,000 vehicles between 2026 and 2030. This capacity aligns with Chery’s broader electrification roadmap and its commitment to scaling new energy vehicle output globally. The use of modern manufacturing systems, including lightweight material processing and precision assembly techniques, ensures that the facility meets international quality and efficiency standards. By localizing production, the company aims to enhance responsiveness to regional demand while optimizing cost structures.
Multi-Brand Strategy Driving Market Expansion
Chery’s Thailand operations are guided by a diversified brand strategy designed to cater to multiple customer segments. The CHERY brand focuses on family-oriented electric and plug-in hybrid vehicles, while OMODA & JAECOO target crossover and lifestyle-oriented consumers. Additionally, LEPAS introduces a broader mobility concept intended to address evolving transportation needs. This multi-brand approach allows the company to position itself across different market niches, strengthening its competitiveness in the rapidly growing NEV segment.
Long-Term Commitment and Local Ecosystem Development
Under the theme “The Future Starts Here,” Chery emphasizes its long-term commitment to Thailand by extending beyond manufacturing into customer service, parts availability, and talent development. The company is actively collaborating with government bodies and technical institutions to build a skilled workforce tailored to NEV technologies. A formal agreement focused on new energy vehicle skill development is expected in May 2026, reinforcing its “Here to Stay” strategy and supporting sustainable industrial growth in the region.
Initial Deliveries and Social Contribution
The first batch of vehicles produced at the Rayong facility is scheduled to be delivered to the Thai Red Cross Society, reflecting Chery’s integration of corporate social responsibility with its operational expansion. This initiative highlights the company’s intention to contribute to local communities while establishing a strong manufacturing footprint. As production scales, the facility is expected to play a key role in advancing Thailand’s position as a hub for electric and hybrid vehicle manufacturing in Southeast Asia.
Frequently Asked Questions
What is the production capacity of Chery’s Thailand NEV factory?
The Chery Thailand NEV factory in Rayong is designed to produce up to 80,000 vehicles annually between 2026 and 2030. This capacity supports the company’s global electrification strategy and regional demand growth. The plant uses advanced manufacturing technologies, including aluminum body welding, to ensure efficiency and quality. By localizing production, Chery aims to improve supply chain responsiveness and reduce costs while strengthening its presence in the Southeast Asian automotive market.
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