Chery October Vehicle Sales Rise 5.25% to 295,934

Chery Group reported vehicle sales of 295,934 units in October 2026, representing a 5.25% year-on-year increase, as new energy vehicle (NEV) deliveries reached another monthly record and exports exceeded 200,000 units for the third time this year. The Chinese automaker said on Sunday that its cumulative sales for the first 10 months reached 2,502,723 vehicles, up 9.34% compared with the corresponding period last year. The October performance reflected continued growth in the group's electrified vehicle business and overseas operations, with both segments contributing significantly to its overall sales performance.

NEVs continued to be an important growth driver for Chery Group. The automaker sold 140,893 NEVs in October, an increase of 27.7% year-on-year. Monthly NEV sales exceeded 100,000 units for the seventh consecutive month, establishing another record for the group. Cumulative NEV sales reached 999,417 units during the first 10 months, representing 43.2% growth year-on-year. The figure had already surpassed the group's total NEV sales for the whole of the previous year, highlighting the increasing contribution of electrified vehicles to its overall business.

Chery Group's overseas business also maintained strong momentum in October. The company exported 200,618 vehicles during the month, marking a 58.67% increase from the same period last year. Exports accounted for approximately 68% of the group's total monthly vehicle sales. Between January and October, cumulative exports reached 1,751,766 vehicles, up 64.8% year-on-year and representing approximately 70% of total group sales. The export performance underscores the growing importance of international markets in Chery's overall sales mix, with overseas deliveries accounting for a substantial proportion of its business.

Europe has become an important market in the group's international expansion strategy. Chery said it sold 292,000 vehicles across 24 European countries during the first three quarters of the year, an increase of 182% year-on-year. More than 146,000 of those vehicles were NEVs, representing growth of 251%. The figures indicate that electrified vehicles are contributing substantially to the company's European business alongside its broader vehicle portfolio. The company's expansion across multiple European markets also forms part of its efforts to strengthen its overseas brand presence and broaden its international sales footprint.

Chery is also considering expanding its overseas manufacturing presence. The company is considering local vehicle production in Canada and plans to begin vehicle sales in the country in 2027. Separately, its iCar brand intends to enter the UK market under the overseas name iCaur. Sales of the brand's first model, the V27, are expected to begin in early 2027. These developments represent planned steps in the group's international expansion, although the Canadian production proposal remains under consideration.

Separately, Hong Kong-listed Chery Auto (HKEX: 9973), which reports sales across its five brands on a different reporting basis from the overall group, recorded combined October sales of 282,458 vehicles. This represented an increase of 7.21% year-on-year and 1.99% month-on-month, marking the listed company's highest monthly sales total this year. October also marked its eighth consecutive month of year-on-year sales growth and fifth consecutive month of month-on-month growth. Cumulative sales during the first 10 months reached 2,359,349 vehicles, up 10.13% year-on-year.

Within the listed company's reporting figures, NEV sales reached 132,023 vehicles in October, increasing 28.17% year-on-year and 6.34% month-on-month. NEVs accounted for 46.74% of its total monthly sales. The company exported 194,674 vehicles, up 61.53% year-on-year but down 3.11% month-on-month. Meanwhile, domestic sales in China totaled 87,784 vehicles, declining 38.59% year-on-year while increasing 15.47% compared with September. The figures show contrasting trends between the company's export and domestic sales performance during October, with overseas deliveries accounting for the larger share of its reported monthly volume.

Among the listed company's five brands, the namesake Chery brand was the only one to record year-on-year sales growth in October, offsetting declines across Jetour, Exeed, iCar and Luxeed. The Chery brand sold 200,571 vehicles, up 18.19% year-on-year and 0.95% month-on-month. Jetour recorded sales of 58,443 vehicles, down 1.07% year-on-year but up 1.65% month-on-month. Exeed sold 5,637 vehicles, declining 40.63% year-on-year while increasing 14.92% month-on-month.

The remaining brands also reported mixed October results. iCar sold 11,717 vehicles, down 5.45% year-on-year but up 7.91% month-on-month. Luxeed recorded 6,090 vehicles, representing a 52.46% year-on-year decline and a 21.61% month-on-month increase. The October decline marked Luxeed's second consecutive monthly year-on-year sales decrease. Its cumulative sales during the first 10 months reached 49,713 vehicles, down 29.57% compared with the same period last year.

Industry Impact & Outlook

Chery's October performance highlights the growing importance of NEVs and international markets in its overall business, with both segments recording substantial year-on-year growth. Group NEV sales had already exceeded the previous full-year total within the first 10 months, while exports represented approximately 70% of cumulative sales. Its expansion across 24 European countries and planned entry into Canada and the UK also demonstrate the company's efforts to extend its international presence. However, the listed company's brand-level results reveal uneven performance, with the namesake Chery brand offsetting year-on-year declines at its four other brands. The balance between electrification, overseas expansion and individual brand performance remains central to understanding its reported sales trajectory.

Frequently Asked Questions

How many vehicles did Chery Group sell in October 2026?
Chery Group sold 295,934 vehicles in October 2026, representing a 5.25% increase compared with October last year. Its cumulative vehicle sales during the first 10 months reached 2,502,723 units, up 9.34% year-on-year. These figures cover the overall group's reported sales and should be distinguished from the separate reporting figures of Hong Kong-listed Chery Auto. The group's October performance was supported by growth in NEV deliveries and exports, both of which recorded substantial increases compared with the corresponding period last year.

How many NEVs did Chery Group sell in October?
Chery Group sold 140,893 new energy vehicles in October 2026, an increase of 27.7% compared with the same month last year. Monthly NEV sales exceeded 100,000 units for the seventh consecutive month, establishing another sales record. Between January and October, the group delivered 999,417 NEVs, representing year-on-year growth of 43.2%. This cumulative figure had already surpassed the group's total NEV sales for the previous full year, demonstrating the increasing contribution of electrified vehicles to its overall sales performance.

How many vehicles did Chery export in October 2026?
Chery Group exported 200,618 vehicles in October 2026, an increase of 58.67% year-on-year. Overseas shipments accounted for approximately 68% of its total monthly sales of 295,934 vehicles. During the first 10 months, cumulative exports reached 1,751,766 units, up 64.8% compared with the corresponding period last year. Exports represented approximately 70% of the group's cumulative vehicle sales during that period, highlighting the substantial contribution of international markets to its overall business.

What are Chery's plans for expansion in Europe, Canada and the UK?
Chery is expanding its international presence through European sales growth and planned market entries in Canada and the UK. The company sold 292,000 vehicles across 24 European countries during the first three quarters, up 182% year-on-year, including more than 146,000 NEVs. It is considering local production in Canada and plans to begin sales there in 2027. Its iCar brand also plans to enter the UK as iCaur, with its first model, the V27, expected to go on sale in early 2027.

Which Chery brands recorded year-on-year sales growth in October?
The namesake Chery brand was the only one among the listed company's five brands to record year-on-year sales growth in October 2026. It sold 200,571 vehicles, up 18.19% year-on-year. Jetour recorded 58,443 units, down 1.07%, while Exeed sold 5,637 units, down 40.63%. iCar delivered 11,717 vehicles, a decline of 5.45%, and Luxeed sold 6,090 vehicles, down 52.46%. All four brands recorded month-on-month increases, despite their respective year-on-year declines.