Chery International Brazil Expansion Strategy Targets 500,000 Sales

Chery International Targets Major Brazil Expansion

Chery International Brazil Expansion Strategy centers on a major increase in sales, brands and distribution capacity in Brazil through 2031. On August 6, the company outlined plans to introduce four additional brands and target more than 500,000 annual vehicle sales through a network exceeding 1,000 dealerships by 2031. For 2026, Chery International plans to expand its dealer network beyond 150 outlets and achieve monthly sales of more than 10,000 vehicles. The strategy is designed to broaden the company’s presence across multiple market segments while strengthening its existing operations and building a larger long-term commercial footprint.

Four Additional Brands Planned Through 2028

The planned brand expansion will introduce iCAUR and Lepas to Brazil in 2027, followed by Luxeed and Freelander in 2028 under the Exeed banner. This multi-brand approach is intended to give Chery a broader portfolio covering different customer and market segments. At the same time, the company plans to continue strengthening its existing Omoda & Jaecoo operations in the country. The Chery brand itself will remain under the management of Caoa, while Jetour, which entered the Brazilian market in 2026, will continue operating through its wholly owned local subsidiary. Together, these arrangements provide distinct operating structures for the company’s expanding brand portfolio.

Manufacturing Investment Under Evaluation

Chery International is also evaluating the potential establishment of a manufacturing plant in Brazil as part of its longer-term expansion strategy. The company is assessing investment incentives offered by different Brazilian states before determining the appropriate location and investment approach. A local production facility could support the company’s planned increase in sales and dealership coverage while strengthening its ability to serve the Brazilian market. The manufacturing evaluation is therefore positioned alongside the broader commercial expansion rather than as a separate initiative. The company’s approach indicates that production capacity, government incentives and market growth will be considered together as it develops its long-term presence in Brazil.

Brazil Market Growth Supports Sales Target

Chery expects Brazil’s annual new-vehicle registrations to increase to between 4 million and 5 million units by 2031, creating the market foundation for its target of selling 500,000 vehicles annually. The company’s expansion plan therefore depends not only on adding brands and dealerships but also on continued growth in overall vehicle demand. a href="/search.php?tag=Brazil">Brazil recorded 2,689,634 new-vehicle registrations in 2025. The gap between the 2025 registration level and Chery’s 2031 sales ambition highlights the scale of the planned expansion. Increasing distribution capacity and introducing additional brands are intended to help the company capture a larger share of the growing market.

Expanded Brand Portfolio Supports Long-Term Positioning

The strategy combines broader brand coverage with differentiated operating models across Chery’s Brazilian business. Omoda & Jaecoo will continue to be strengthened, while iCAUR, Lepas, Luxeed and Freelander are scheduled to expand the portfolio from 2027 onward. Jetour will operate through its wholly owned local subsidiary, while the Chery brand remains under Caoa management. The company is consequently pursuing a diversified structure rather than relying on a single brand to achieve its long-term sales objective. If the planned dealership expansion, brand launches and potential manufacturing investment progress as outlined, Chery would have a substantially larger presence in Brazil by 2031.

Frequently Asked Questions

What is Chery International’s Brazil sales target for 2031?
Chery International is targeting more than 500,000 annual vehicle sales in Brazil by 2031, supported by a dealership network exceeding 1,000 outlets and expected growth in the country’s overall new-vehicle market. The company expects annual Brazilian registrations to reach between 4 million and 5 million units by 2031, compared with 2,689,634 new vehicles registered in 2025. To support its objective, Chery plans to expand its distribution network, introduce additional brands and evaluate local manufacturing investment while continuing its existing Brazilian operations.