- Chery iCAUR unveils a long-range urban outdoor concept targeting European consumers
- Right-hand-drive V27 signals expansion into Southeast Asia and Oceania markets
On April 24, Chery Group revealed that its iCAUR brand will debut globally at the Beijing International Auto Show 2026 with a new concept vehicle titled “To Infinity and Beyond.” The unveiling highlights the brand’s future product roadmap, particularly its strategic focus on Europe. The concept is built around an “Urban Outdoor” positioning, combining long-distance capability with lifestyle-oriented design. It targets families seeking versatility across city driving and outdoor usage, while aligning with European road conditions and mobility expectations.
Urban Outdoor Concept with Extended Range and Capability
The iCAUR concept introduces a combination of performance and practicality, featuring a driving range exceeding 1,000 kilometers. With a ground clearance of 224 mm and a wheelbase of 2,900 mm, the vehicle is engineered to balance off-road capability and on-road comfort. This positioning aims to fill a perceived gap between traditional rugged off-road vehicles and urban electric cars that prioritize efficiency over versatility. The concept reflects a design philosophy tailored for mixed-use mobility, especially relevant for European consumers who value both functionality and lifestyle adaptability.
Regional Expansion Across Asia and Middle East
iCAUR has already gained traction in regions such as Southeast Asia and the Middle East, where its models have demonstrated strong market acceptance. The V23 model has led sales in the new-energy boxy vehicle segment, while the V27 has attracted attention following its regional debut. Building on this momentum, the company plans to showcase a right-hand-drive version of the V27 at the Beijing event on April 27. This move signals a targeted expansion into right-hand-drive markets, including Southeast Asia and Oceania.
International Strategy and Technology Showcase
Alongside the auto show presentation, iCAUR will host an International Business Summit to outline its long-term strategy for the European market. The event will include the introduction of region-specific models and highlight advancements in mobility technology, including the next-generation AIMOGA robot. Through this integrated approach, iCAUR aims to position itself as a brand that merges advanced technology with lifestyle-focused vehicle design, bridging the gap between urban EV convenience and outdoor driving capability.
Frequently Asked Questions
What is the Chery iCAUR concept unveiled at the Beijing Auto Show?
The Chery iCAUR concept is a new electric vehicle designed for an “Urban Outdoor” lifestyle, combining long driving range, off-road capability, and city comfort. It showcases over 1,000 km range, high ground clearance, and a long wheelbase tailored for European markets. The concept reflects Chery’s strategy to bridge the gap between traditional SUVs and urban EVs, while also supporting global expansion into Europe, Southeast Asia, and Oceania with region-specific models and technologies.
Click above to visit the official source.