Chery Auto Rosslyn Plant South Africa Production Hub Expansion

Chery Auto officially inaugurated its Rosslyn Plant in Pretoria, South Africa, on July 4, marking another milestone in its regional manufacturing strategy. The company confirmed that all 692 existing employees at the facility have been retained while the project is also expected to create nearly 3,000 additional jobs throughout the automotive supply chain. The investment reflects the company's long-term commitment to expanding its industrial footprint and strengthening the regional automotive ecosystem.

Rosslyn facility to begin vehicle production in 2027

The Rosslyn Plant is currently undergoing a comprehensive upgrade and is scheduled to commence vehicle production in mid-2027. During the initial ramp-up phase covering the third and fourth quarters of 2027, the facility is expected to manufacture approximately 15,000 vehicles. Once full-scale production is achieved, the plant will deliver an annual production capacity of 50,000 vehicles per shift. The company also plans to reach a localization rate of 40% by 2028, further strengthening domestic sourcing and manufacturing capabilities.

Regional automotive hub for southern Africa

Beyond vehicle assembly, the Rosslyn Plant has been designed to become a comprehensive regional automotive hub. It will integrate research and development, manufacturing operations, supply chain activities, and workforce skills training under one ecosystem. In addition, the site will function as Chery Auto's regional operations center for southern Africa, supporting broader business expansion and operational coordination across the region.

LEPAS brand enters the African market

Alongside the plant inauguration, LEPAS, the company's new mid-to-premium automotive brand, was officially introduced to the South African market, marking its first entry into Africa. The brand plans to steadily expand its presence within South Africa and is also preparing to introduce the LEPAS L6 as part of its future product lineup, supporting its regional growth strategy.

Frequently Asked Questions

What is the significance of Chery Auto's Rosslyn Plant inauguration in South Africa?
The inauguration of Chery Auto's Rosslyn Plant represents a major step in the company's long-term manufacturing strategy for southern Africa. The facility retains all 692 existing employees while supporting nearly 3,000 additional supply chain jobs. Production is scheduled to begin in mid-2027, with annual capacity reaching 50,000 vehicles per shift after full ramp-up. The plant will also integrate research and development, manufacturing, supply chain operations, and skills training while serving as the company's regional operations center.