CEER Motors Opens First Showroom, Targets 2027 Production

On October 8, CEER Motors, Saudi Arabia's first automotive brand, opened its first mobile showroom in Al-Bujairi, Diriyah. The opening establishes an initial customer-facing presence for the company ahead of its planned start of regular production in the first quarter of 2027. The showroom features the Exobot sedan and SUV, vehicles designed, engineered, and manufactured in Saudi Arabia. It also marks the start of bookings for the special, limited-edition Exobot First Edition. The launch connects the company's vehicle presentation and reservation activities with its broader plans to establish a retail network in the Kingdom and expand into Gulf Cooperation Council markets.

Exobot First Edition: Power, Range, and Price

The Exobot First Edition is offered in sedan and SUV configurations, with both body styles carrying the same price of SAR 399,000. The limited-edition vehicle uses three motors that generate 850 horsepower and 1,000 Nm of torque, while its stated driving range reaches up to 670 kilometers. These figures provide prospective customers with the key performance and pricing information disclosed at the showroom opening. Bookings are now available for the special edition, although the announcement does not specify the production allocation, battery capacity, charging time, or test cycle used to determine the stated range. The two configurations share the announced price and powertrain output figures.

Saudi Arabia Showroom and Retail Expansion Plans

CEER intends to extend its customer-facing presence beyond its first mobile showroom in Al-Bujairi, Diriyah, with additional stores planned at three major retail destinations. Before the end of 2026, the company expects to open stores at Boulevard City in Riyadh, Red Sea Mall in Jeddah, and Al Nakheel Mall in Dammam. It also plans to establish dedicated CEER main centers in Riyadh, Jeddah, and Al Khobar. These planned locations are intended to give customers more opportunities to explore the brand and access its sales and ownership services. The announcement identifies the intended destinations and target period but does not provide individual opening dates or detailed operating arrangements for each location.

Vehicle Purchasing, Maintenance, and Customer Support

The planned network is designed to support multiple stages of vehicle ownership rather than focusing exclusively on display and sales. According to the announcement, customers will have access to booking and purchasing services, driving experiences, vehicle delivery, maintenance, and spare parts provision. CEER also plans to operate a dedicated fleet for mobile service and roadside assistance. Combining these services within the proposed customer network could help connect the purchasing process with ongoing vehicle support as the company moves toward regular production. However, the announcement does not detail service coverage, response times, maintenance schedules, or the operating capacity of the planned fleet. Those details remain relevant to understanding how the proposed ownership experience will work in practice.

GCC Expansion Targeted for the First Half of 2028

After developing its presence in the domestic market, CEER plans to begin expansion into Gulf Cooperation Council markets during the first half of 2028. The target follows the planned start of regular production in the first quarter of 2027 and the intended rollout of stores and main centers across Saudi Arabia. This sequence sets out a phased growth plan, beginning with customer access and services in the home market before regional expansion. The company has not announced which GCC countries it will enter first, provided market-specific launch dates, or disclosed regional sales targets. The selection of markets, timing of vehicle availability, and ability to support customers outside Saudi Arabia will help define the scope of the planned expansion.

Industry Impact & Outlook

CEER's showroom opening marks a step in building the customer-facing infrastructure needed to support its planned vehicle production and regional growth. The proposed stores, main centers, maintenance services, spare parts provision, and mobile assistance fleet indicate that the company intends to develop an ownership-support network alongside its vehicle offering. For Saudi Arabia's automotive sector, the execution of these plans will be important in determining how the brand translates domestic vehicle development into a functioning retail and service operation. The planned 2027 production start and first-half 2028 GCC expansion provide clear milestones, but actual progress will depend on production readiness, store openings, vehicle availability, and the implementation of customer services. The first markets selected for regional expansion remain unannounced.

Frequently Asked Questions

When will CEER begin regular vehicle production?
CEER plans to begin regular vehicle production during the first quarter of 2027, following the opening of its first mobile showroom in Al-Bujairi, Diriyah, on October 8. The showroom presents the Exobot sedan and SUV and opens bookings for the limited-edition Exobot First Edition. The announcement does not specify an exact production-start date or a vehicle delivery schedule. Production is an important milestone in the company's wider plan to establish a domestic retail and service network before beginning its intended expansion into Gulf Cooperation Council markets during the first half of 2028.

What are the Exobot First Edition's price and performance figures?
The Exobot First Edition is available in sedan and SUV versions, both priced at SAR 399,000. Its three motors generate 850 horsepower and 1,000 Nm of torque, and the stated driving range is up to 670 kilometers. Bookings opened with the launch of the first mobile showroom in Diriyah. The announcement does not provide the limited-edition production volume, battery capacity, charging time, or range-testing standard. Prospective buyers can compare the two body styles using the disclosed price and performance specifications, while further technical details and delivery information remain unconfirmed in the announcement.

Where will CEER open its planned Saudi Arabian stores?
CEER plans to open stores at Boulevard City in Riyadh, Red Sea Mall in Jeddah, and Al Nakheel Mall in Dammam before the end of 2026. It also intends to establish dedicated main centers in Riyadh, Jeddah, and Al Khobar. The planned network will cover booking and purchasing, driving experiences, delivery, maintenance, and spare parts, alongside mobile service and roadside assistance. These locations are intended to extend customer access to the brand and its ownership services. Individual opening dates and detailed operating arrangements have not been announced.

When does CEER plan to enter other GCC markets?
CEER intends to begin expansion into Gulf Cooperation Council markets during the first half of 2028. The target follows the planned start of regular production in the first quarter of 2027 and the proposed expansion of its Saudi Arabian retail network. The company has not disclosed which GCC countries it will enter first, announced country-specific launch dates, or provided regional sales targets. Its ability to implement the production and domestic service plans will be relevant to the timing and scope of the regional rollout. Further announcements will be needed to establish the precise markets and launch schedules.