BYD Qin Max Launches With EV, DM-i Options and 143,900-Yuan Top Price

BYD Qin Max Launch and Positioning

BYD Company Ltd officially launched the BYD Qin Max, its new B-segment sedan, with prices starting at 99,900 yuan ($14,720) and reaching 143,900 yuan for the top version. The model is available in both DM-i plug-in hybrid and all-electric configurations, with nine variants across the range. The DM-i version is priced from 99,900 yuan to 129,900 yuan, while EV variants range from 109,900 yuan to 143,900 yuan. Positioned above the Qin L, the new sedan serves as the flagship of the Qin family and is aimed mainly at younger consumers.

Dimensions, Space and Practicality

The new sedan measures 4,866 mm in length, 1,880 mm in width and 1,495 mm in height, with a 2,820 mm wheelbase. All of these dimensions are slightly larger than those of the Qin L, giving the model a more substantial footprint within the B-segment. Its trunk provides 523 liters of storage capacity and can expand to a maximum of 1,450 liters. The cabin also includes 27 storage compartments, combining passenger convenience with additional cargo flexibility. These specifications support the model’s positioning as a larger and more practical flagship for the Qin family.

EV Version Gains Second-Generation Blade Battery

The all-electric version comes standard with BYD Company Ltd’s second-generation Blade Battery and flash charging technology, while buyers receive one year of free flash charging. Flash charging is the company’s name for its ultra-fast charging technology, and the latest generation was unveiled in March this year. The technology supports peak single-gun charging power of up to 1,500 kW. This charging capability is a major part of the EV’s technology proposition, allowing the sedan to target customers who place a high priority on reducing charging downtime while retaining the benefits of an electric powertrain.

Charging, Performance and Electric Range

According to BYD, vehicles equipped with the second-generation Blade Battery can charge from 10% to 70% in five minutes and from 10% to 97% in just nine minutes. The EV version is offered with motors producing peak power of 240 kW, equivalent to 322 hp, or 120 kW. Depending on the configuration, acceleration from 0 to 100 km/h takes as little as 5.8 seconds. CLTC driving range is rated at either 530 km or 630 km. The combination of high charging power, multiple motor outputs, rapid acceleration and two range options gives the electric version a broad specification range for buyers seeking different balances between performance, efficiency and driving distance.

DM-i Plug-in Hybrid Powertrain

The DM-i version combines a 1.5-liter naturally aspirated engine with a 175 kW electric motor. It provides 320 km of all-electric range and a combined range of 2,370 km with a full tank and a full charge. BYD said the vehicle consumes 2.59 liters of fuel per 100 km under NEDC conditions when the battery is depleted, describing this as the lowest figure in its class. The powertrain is therefore designed to provide substantial electric-only capability while retaining the extended driving flexibility associated with a plug-in hybrid system, particularly for users who require longer journeys without relying exclusively on charging infrastructure.

Advanced Driver Assistance and AI Features

Selected variants equipped with LiDAR-based God’s Eye B support urban and highway navigation assist as well as all-scenario parking assist. BYD Company Ltd has pledged to cover parking-related losses and provide one year of coverage for urban navigation assist. The vehicle also features an integrated AI agent called Didi Xia, adding software-enabled functionality to the sedan. These features expand the model beyond its powertrain and charging specifications by combining sensing hardware, assisted-driving functions, parking capabilities and an onboard AI interface within the same vehicle technology package.

Qin Family Sales Face Significant Decline

The launch comes as the Qin family faces a significant decline in sales during 2026. The lineup sold 661,090 units in 2025, making it one of the company’s best-selling families and accounting for 14.36% of total sales, The performance weakened substantially this year. July sales reached only 13,117 units, representing a 75.67% year-on-year decline, while sales for January through July totaled 162,291 units, down 50.55% year-on-year. The new flagship therefore enters the market at a strategically important time as the company seeks to revive demand for one of its major nameplates.

BYD Qin Series Monthly Sales, 2024–2026

The monthly sales figures illustrate the sharp deterioration in Qin family performance during 2026 compared with the preceding two years. Sales were 25,990 units in January and 26,400 units in February, followed by 29,124 units in March, 24,400 units in April and 28,360 units in May. June sales fell to 14,900 units before declining further to 13,117 units in July. By comparison, 2025 monthly sales remained considerably higher through the year, reaching 70,824 units in November and 60,667 units in December. The figures highlight the scale of the recovery challenge facing the refreshed lineup.

Three-Model Qin Family Strategy

With the latest launch, the Qin family now has three models on sale: the new sedan, Qin Plus and Qin L. The addition expands the family’s coverage while introducing another model positioned above the Qin L. The company has been rolling out new vehicles at a rapid pace across its portfolio, making product renewal an important part of its current strategy. For the Qin family, the additional flagship provides another opportunity to attract buyers with different powertrain requirements while strengthening the range with higher charging capability, advanced driver assistance and expanded technology content.

Broader Product Expansion Continues

The launch follows several other recent product actions by BYD Company Ltd. The company launched the 2027 Seal 06 sedan from its Ocean lineup on August 11. Earlier on Thursday, its Fang Cheng Bao sub-brand introduced a lower-priced Tai 3 version, reducing the model’s entry price. These launches demonstrate the breadth of the company’s current product activity and its willingness to refresh models, add variants and adjust pricing across different segments. Within this broader strategy, the new Qin flagship provides another product aimed at strengthening a historically important lineup while responding to changing consumer demand and intensified competition.

Frequently Asked Questions

What is the starting price of the new Qin flagship?
The new Qin flagship starts at 99,900 yuan for the DM-i plug-in hybrid version and reaches 143,900 yuan for the highest-priced variant. The model is offered in nine variants, with DM-i versions priced between 99,900 yuan and 129,900 yuan, while all-electric versions range from 109,900 yuan to 143,900 yuan. The sedan is positioned above the Qin L within the family and is designed primarily to appeal to younger consumers. Its combination of multiple powertrains, technology features and pricing gives the lineup a broader flagship offering.

Why is the launch important for BYD’s Qin family?
The launch is strategically important because Qin family sales have fallen sharply during 2026 despite the lineup selling 661,090 units during 2025. July sales declined 75.67% year on year to 13,117 units, while January-July sales fell 50.55% to 162,291 units. The new sedan adds a larger flagship with EV and DM-i choices, fast charging, LiDAR-based driver assistance and an AI agent. These features give the company another product with which to refresh the lineup, attract younger buyers and respond to changing demand across the B-segment sedan market.