BMW Group Q2 2026 Sales Results Show MINI Growth Despite BMW Brand Decline

BMW Group released its sales performance for the second quarter and first half of 2026, reflecting varied demand across global markets. While total deliveries declined compared with the previous year, the company continued to benefit from strong performance in selected regions, expanding electrified vehicle sales, and growing interest in its latest product portfolio. The results also highlighted contrasting trends among its individual brands, with MINI posting notable gains despite lower deliveries for the BMW brand.

BMW Group reports Q2 2026 global delivery performance

During the second quarter of 2026, BMW Group delivered 590,962 vehicles worldwide, representing a 4.9% year-over-year decline. The BMW brand contributed 508,675 units, down 7.7% from the same period last year. In contrast, MINI achieved strong momentum by increasing deliveries 17.1% to 81,035 units. Rolls-Royce recorded 1,252 vehicle deliveries, a decline of 11.5%, while BMW Motorrad reported 60,112 motorcycles delivered, down 2.0% compared with Q2 2025.

BMW Group H1 2026 sales by brand

For the first six months of 2026, the company delivered 1,156,742 vehicles globally, down 4.2% year over year. BMW brand deliveries totaled 1,004,681 units, reflecting a 6.2% decline. MINI continued its positive trajectory with sales rising 11.7% to 149,538 units. Rolls-Royce delivered 2,523 vehicles, down 9.8%, while BMW Motorrad reported 102,847 units, representing a 2.9% decrease during the first half of the year.

BMW Group Q2 and H1 2026 sales summary

Brand-wise Global Deliveries Comparison

Regional performance remained uneven

Regional demand varied significantly during the reporting period. United States and Europe delivered encouraging growth, offsetting part of the weakness experienced in China. During the first half of 2026, Europe recorded a 5.4% increase in deliveries, while the U.S. market grew 3.9%. China experienced a 20.4% decline over the same period. In the second quarter alone, Europe advanced 7.6% and the U.S. expanded 11.9%, demonstrating continued demand in both markets.

Electrified vehicle sales continued to expand

Battery-electric vehicles remained an important contributor to the company's performance. During the second quarter, BMW Group delivered 116,807 BEVs globally, representing a 5.2% year-over-year increase. Europe served as the primary growth engine, where BEV deliveries climbed 38.0% to 81,445 units, supported by the launch of the BMW iX3. Combined deliveries of battery-electric vehicles and plug-in hybrid electric vehicles totaled 162,870 units during the quarter, reflecting a 0.8% increase compared with the previous year.

Neue Klasse models strengthen future outlook

BMW emphasized robust customer interest in its Neue Klasse vehicle lineup. The BMW iX3 has attracted close to 100,000 orders, indicating strong market acceptance before broader availability. The BMW i3 has also generated encouraging early demand ahead of its official market introduction. The company expects these next-generation models to support future sales growth and reinforce its long-term electrification strategy despite ongoing challenges across several international markets.

Overall business outlook

Although weaker demand in China and the wider Asia-Pacific region weighed on overall deliveries, BMW Group continued to record positive momentum in Europe and the United States. Growth in MINI, stable electrified vehicle demand, and strong customer interest in Neue Klasse models provided important support for the business. The company expects its expanding product portfolio and continued focus on electrification to strengthen competitiveness as market conditions evolve.

Frequently Asked Questions

How did BMW Group perform in Q2 2026?
BMW Group delivered 590,962 vehicles globally during the second quarter of 2026, representing a 4.9% year-over-year decline. The BMW brand recorded lower deliveries, while MINI achieved strong double-digit growth. Battery-electric vehicle deliveries increased and Europe, together with the United States, remained key growth markets. Despite weaker demand in China, the company continued advancing its electrification strategy through expanding BEV sales and growing customer interest in its Neue Klasse vehicle lineup.

What drove BMW Group's future sales outlook?
BMW Group expects future growth to be supported by strong demand for its Neue Klasse models, particularly the BMW iX3, which is approaching 100,000 orders. Early customer interest in the BMW i3 has also been encouraging before its market launch. Continued investment in electrified vehicles, improving performance in Europe and the United States, and a broader product portfolio are expected to help strengthen sales momentum despite ongoing regional market challenges.