Bluetooth HDT Technology Powers Actions Technology ATS296X Audio Chips

On August 4, Ceva, Inc. and Actions Technology Co., Ltd. announced the introduction of the Actions Technology ATS296X-series Bluetooth audio chips, powered by the Ceva-Waves Bluetooth High Data Throughput (HDT) platform. The family is positioned as one of the industry’s earliest commercial implementations of Bluetooth HDT technology, bringing the capability into a production-oriented wireless audio system. The announcement highlights an effort to move next-generation Bluetooth performance beyond current throughput limits while supporting premium audio applications. The ATS296X-series is also undergoing interoperability testing, an important step toward validating compatibility and performance across the broader Bluetooth ecosystem before wider commercial deployment.

Bluetooth High Data Throughput is a key feature of the upcoming Bluetooth 7.0 specification and is designed to raise peak throughput from 2 Mbps to approximately 7.5 Mbps. The higher data rate can support richer wireless experiences and provides greater bandwidth for demanding audio applications. The Ceva-Waves Bluetooth platform spans controller, modem, RF, and software protocol stack intellectual property, giving Actions Technology Co Ltd an integrated foundation for implementing the new capability. By adopting this production-ready platform, Actions Technology Co Ltd can reduce the complexity associated with developing Bluetooth HDT functionality independently while preparing its products for the next generation of wireless connectivity.

The ATS296X-series provides downstream customers of Ceva Inc and Actions Technology Co Ltd with a clearer migration path toward Bluetooth HDT. The companies say the solution enables lossless audio streaming for an enhanced sound experience while helping reduce development complexity and accelerate time-to-market. Target applications include Bluetooth speakers, wireless microphones, multichannel home audio systems, and other premium audio products. The approach combines the Ceva-Waves Bluetooth platform with Actions Technology’s wireless audio SoC, allowing product developers to adopt higher-throughput Bluetooth capabilities without building the underlying controller, modem, RF, and protocol-stack technologies from the ground up.

Frequently Asked Questions

What does Bluetooth HDT technology bring to wireless audio?
Bluetooth HDT technology is designed to increase peak Bluetooth throughput from 2 Mbps to approximately 7.5 Mbps, enabling richer wireless experiences and greater bandwidth for demanding audio applications. In the ATS296X-series, the capability is integrated through the Ceva-Waves Bluetooth HDT platform, which includes controller, modem, RF, and software protocol stack intellectual property. Actions Technology can therefore offer downstream customers a migration path toward the upcoming Bluetooth 7.0 capability while supporting lossless audio streaming. The solution targets premium products such as speakers, wireless microphones, and multichannel home audio systems.